The Best Shopify Email Marketing App to Drive Revenue

Yotpo’s Shopify Email Marketing app goes beyond simply sending emails; it’s about being able to create lasting customer relationships that drive repeat sales. Unlike generic email platforms, Yotpo is purpose-built for eCommerce natively in Shopify. Every feature, whether it’s the drag-and-drop editor with 300+ templates and built-in Canva, or advanced segmentation, is designed to help online stores like yours boost sales and increase customer lifetime value. It’s not just about mass emailing; it’s about features that create personalized, timely, and relevant experiences that transform one-time buyers into loyal customers.

Automation is essential for growing your Shopify business without increasing your workload. Yotpo’s Shopify email marketing app offers robust automation features that run seamlessly in the background. With automated flows, you can effortlessly engage customers at key moments with automated emails, including:
Welcome Series: Greet new subscribers with automations like welcome emails with personalized offers and introductions.
Abandoned Cart Recovery Automations: Automatically remind customers of abandoned carts to recapture lost sales with automated emails.
Post-Purchase Follow-Ups: Show appreciation, request reviews, and suggest related products.
Win-Back Campaigns: Re-engage lapsed customers with targeted incentives.
Birthday/Anniversary Automations: Send personalized messages and special offers for memorable occasions.
These automated work flows and many more, save you time and ensure you’re reaching customers at the most impactful points in their journey to boost sales.

Personalization is crucial for standing out in today’s crowded inbox. Yotpo’s Shopify Email Marketing app takes personalization beyond just using a customer’s first name. With advanced segmentation, you can target your audience based on factors such as:
Purchase History and Shopify store data: Engage customers who’ve bought specific products or from particular categories.
Browsing Behavior and abandon cart reminders: Reach out to customers who’ve viewed items but haven’t made a purchase.
Demographics: Create segments based on location, gender, and other key characteristics.
Engagement Level: Tailor messages to active subscribers and those who haven’t engaged with your Shopify online store recently.
RFM Segmentation: Target customers based on Recency, Frequency, and Monetary Value.
This in-depth segmentation enables you to send highly relevant messages that speak directly to each customer, driving higher open rates, click-through rates, and conversions.

Creating eye-catching branded emails is essential for grabbing attention. Yotpo Email includes an intuitive drag-and-drop editor and pre-built templates that don't require any HTML knowledge so you can send emails that convert. Key design features include:
300+ Ready-Made Email Templates: Select from a wide range of professionally crafted email templates for various occasions and industries to create impactful emails.
Canva Integration: Access Canva’s extensive library of images, graphics, email templates and design tools directly within the Yotpo platform.
Mobile Optimization: Ensure your emails look flawless on any device.
Customizable Content Blocks: Effortlessly add and arrange text, images, buttons, social links, and more.
Consistent Branding: Send branded emails and apply a custom brand kit across all designs to maintain a cohesive look and feel in every email including pre-built templates.

Ensuring your emails land in the inbox (not the spam folder) is crucial. Yotpo’s Shopify Email Marketing app is built to maximize deliverability through:
Robust Infrastructure: Yotpo uses a reliable, optimized infrastructure designed for seamless email delivery for your Shopify store.
Expert Deliverability Support: Yotpo’s team provides personalized support to help you maintain a strong sender reputation, offering best practices and keeping you informed of the latest industry trends.
Authentication Protocols: Yotpo supports industry-standard authentication protocols (SPF, DKIM, DMARC) to verify your sender identity.
List Hygiene Tools: Automatically maintain a clean email list by suppressing bounces and unsubscribes, with optimization recommendations for your segments each time you send.

Yotpo offers flexible, pay-as-you-send pricing for both email and SMS, meaning you only pay for what you actually send. This cost-effective pricing model is ideal for Shopify businesses of all sizes, especially those in eCommerce with seasonal fluctuations in marketing needs. There are no costly contracts with unused email quotas, and you won’t be charged for your contact list. Just transparent email marketing sms pricing.

Absolutely! A/B testing is key to optimizing your email performance. Yotpo’s Shopify Email Marketing app makes it easy to test various subject lines, content, calls to action, links and more to identify what resonates most with your audience. This data-driven approach enables you to continuously refine your campaigns and maximize your results.

Yes! Yotpo is built to work seamlessly within a broader, integrated marketing ecosystem.In addition to its user friendly interface as well as offering a suite of its own tools—such as SMS marketing, reviews, and loyalty programs—Yotpo integrates effortlessly with other popular eCommerce platforms and marketing solutions. This ensures that your email marketing efforts align with and enhance your overall marketing strategy. Explore our list of integration partners here: https://www.yotpo.com/integrations/

Yotpo integrates AI features to optimize and streamline various aspects of your email marketing, including:
Free Black Crow AI: Gain free access to Black Crow AI’s List Growth & Identity Resolution simply by using Yotpo Email. This provides powerful AI triggers for pop-ups that identify the best time to display (boosting CVR by 3x) and helps you recognize more on-site visitors.
Smart Product Recommendations: AI automatically recommends relevant products to include in each email, boosting the chances of conversions.
Audience Building: Leverage AI to generate segments based on specific prompts or use predictive data points like likelihood to churn or make a purchase.
This AI-powered assistance saves time, improves targeting, and helps you make data-driven decisions to maximize your email marketing ROI.

Yotpo’s Shopify Email Marketing app provides detailed analytics and reporting to track the performance of your email campaigns. Key metrics to monitor include:
Open Rates: The percentage of recipients who opened your email.
Click-Through Rates: The percentage of recipients who clicked on links in your email.
Conversion Rates: The percentage of recipients who completed a desired action, such as checkouts / making a purchase on your online store.
Email Deliverability: Metrics related to deliverability, including bounce rates, spam complaints, and more, with benchmarks to help identify issues.
Revenue Generated: The total revenue attributed to your email campaigns.
Unsubscribe Rates: The percentage of recipients who unsubscribed from your list.
Return on Investment (ROI): Track the ROI of both email and SMS campaigns.
These insights help you understand what’s working and what’s not, so you can create and optimize your campaigns for more checkouts and better performance. Additionally, Yotpo offers a Retention Dashboard, providing a deep dive into customer retention metrics such as average time between orders, repeat purchase rate, and more, showing how your email and SMS strategies impact long-term customer value.