Bauer Hockey scores big with CQL and Yotpo MVP Loyalty Program
Bauer, a leading brand that designs, develops, manufactures, and markets ice hockey equipment, asked CQL for help upgrading their website experience. Upon realizing that the cost of innovating on Salesforce Commerce Cloud was too high, CQL suggested a simpler and faster alternative—Shopify. CQL recommended using their Shopify Blueprint Propel to revamp Bauer Hockey’s e-commerce ecosystem and start a more optimized digital journey.
Bauer’s custom program, the MVP Loyalty Program, was launched with the help of Yotpo and CQL custom development. The loyalty program’s aim was to strengthen customer relationships by providing a practical, educational, and fun way to engage with the Bauer brand. The loyalty program offers customer incentives for online and in-store purchases, friend referrals, SMS and email subscriptions, and social media follows. It also includes a highly personalized experience called “Shots,” which offers chances to win giveaways and sweepstakes.
With a simplified technology stack, increased speed to market for new features like the MVP Loyalty Program, lower costs, and exponential growth opportunities, the Bauer marketing team now has a winning strategy. It can now enhance the consumer experience daily, provide a dynamic onsite experience, and maintain its edge in growing the brand on Shopify.
The results? A 60% revenue increase, a 30% order increase, and an 18% conversion increase in 6 months post-launch, year-over-year. In the last 12 months, 50% of Bauer sales are from repeat customers, a 7.2% increase from the prior year. Bauer also holds a 17.2% repeat customer rate, a 13% increase from the prior year. The AOV for repeat customers is up over an incredible 134%.
