HipKids build strong customer relationships with the help of Reload Media and Yotpo
While HipKids offers high-quality children’s products, their target audience of parents, grandparents, extended family, and friends prioritizes quality, design, and trusted recommendations when choosing products for the children in their lives. HipKids sought to leverage customer rewards, referrals, and their existing reviews and user-generated content (UGC) programs to enhance brand loyalty, increase customer lifetime value (CLV), and drive profitable growth.
Recognizing the value Reload Media brings in driving digital marketing initiatives across the entire customer lifecycle, HipKids approached Reload to support them in the launch of a Yotpo Loyalty & Referrals program, integrating directly into their email and performance marketing strategies, to enhance customer loyalty and drive profitable growth in a competitive market. The focus on acquisition through parent referrals was also paramount for HipKids, so Yotpo’s referral solution also played a pivotal role in the launch of this program.
The program launch surpassed all expectations, with an impressive 55.9x return on investment and a 100% return purchase rate among loyalty program members. The results showed a 29% increase in the average order value, with loyalty program members contributing 10.6% of total eCommerce revenue and their customer lifetime value grew to 12.9x more than non-members.
By aligning efforts with HipKids’ objectives and providing ongoing support, Reload Media helped elevate its customer engagement strategies and drive measurable growth in loyalty program participation and overall business revenue.
