Sticky Digital drives retention and repeat purchase for Ascent Nutrition with Yotpo solutions
Sticky Digital began work with supplement and health products brand Ascent Nutrition almost three years ago to build their Yotpo Loyalty program. Ultimately, this transformed into a retention project that aligned all strategies and integrations to drive engagement with returning customers and second-time purchasers.
Sticky Digital took a more holistic approach to retention. To encourage more users to sign up for their loyalty program, they expanded their retention channels with Yotpo SMS, Yotpo Reviews, and Yotpo Subscriptions. This allowed them to trigger flows and campaigns connected to the loyalty program. Through various communication channels, they could then message every returning customer at different points in their buying journey.
When reviewing last year alone, Ascent Nutrition’s email revenue increased by +37%, with the engagement in Yotpo flows being some of the highest-producing flows. They also had an average 5.5% CR and a 10% increase in AOV on their top-performing loyalty flows. They also saw a significant increase in the purchase rate of redeemers (at +90%) versus non-redeemers (at 38%, and 3X revenue from these redeemers.
A consolidated tech stack and the ability to message across platforms can effectively meet every customer in the most effective channel, ensuring they repeatedly return.
