“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Integration Benefits
With Salesforce Marketing Cloud & Yotpo, brands drive ROI and enrich email marketing campaigns with targeted messaging. Brands can segment audiences by purchasing behavior and fully manage email marketing efforts all in one place.
Use Cases
Segment customers
Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Personalize communications
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, & more.
Trigger loyalty messages
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
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