The integration allows brands to receive loyalty events from Yotpo in Optimove, allowing them to deliver real-time campaigns to customers. The streamed events can also be used to enrich customer profiles in Optimove for segmentation and insight discovery.
The integration allows brands to receive loyalty events from Yotpo in Optimove, allowing them to deliver real-time campaigns to customers. The streamed events can also be used to enrich customer profiles in Optimove for segmentation and insight discovery.
This powerful integration allows brands to create unified customer profiles and to deliver symmetric multi-channel messaging while avoiding cross-firing messages via a centralized orchestration engine.
Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
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