“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Yotpo helps businesses maximize the marketing potential of user-generated content to drive traffic, build social proof and increase conversions.
Shopify Plus is a cloud-based, fully-hosted enterprise eCommerce platform for high-volume merchants.
Together we provide unique expertise on how to use social commerce to find new customers, improve their online shopping experience and grow online sales.
Social media became part of the shopping experience by pushing brand content such as product pictures and advertisements into our line of site on a daily basis.
Now shopping is becoming part of the social media experience with posts that include detailed product information and actionable links that
drive traffic to online stores.
Social commerce is a way for online businesses to directly connect with customers and to improve their online presence.
In this report we take a look at why social commerce is an important extension of eCommerce, how it improves the online shopping experience, and how as a result it can increase retention and conversion rates for online businesses.
Today’s shoppers are:
Mobile – On average, mobile traffic to eCommerce sites is nearly equal to the non-mobile traffic.
Social – Social proof plays a significant role in which brands people are exposed to, and which ones they decide to connect with.
Multi-tasking – In our hyperconnected notification-filled world, getting the undivided attention of customers is becoming more and more challenging.
48% of traffic to eCommerce sites comes from mobile, and the statistic is even higher for some industries such as fashion where it rises to 60%.
To keep up with the pace of on-the-go shoppers, your store’s site and every part of the buyer journey from product discovery to review request must be optimized for mobile.
The rise in mobile traffic is accompanied by a rise in mobile purchases.
As mobile buying has become easier, the percentage of purchases made on mobile devices has reached 46%.
Marketers can harness the ubiquity of social media for brand recognition and community building.
Encourage customers to share content such as product photos and reviews. User-generated content on social media is the best way to build an authentic and organic community of customers who endorse your brand.
Customer reviews on product pages and on social media give shoppers immediate insight from past buyers’ experiences. The genuine reactions expressed in customer reviews give interested shoppers the reassurance they need to convert into buyers.
Breaking down barriers for customers to submit reviews increases the amount of reviews online businesses receive across all industries.
The #1 reason shoppers do not buy from a new online fashion retailer
is a lack of reviews. An easy and personalized review process
increases the number of reviews 4x.
People are spending more time online but their attention span is decreasing.
On average people are spending 8-12 hours a day consuming online media, and have an attention span of 8 seconds.
This means that in order to convert online shoppers, relevant content like product photos, descriptions and reviews need to be clearly visible and the checkout experience must be quick and easy.
Instant communication and real-time information means that online shoppers are frequently interrupted.
Online retailers need to simplify the checkout process and minimize purchasing time in order to maximize conversion rates and lower the upward trend of cart abandonment rates.
In 2015, the global average for online cart abandonment rate rose above 65%.
Social media apps that are leading the social commerce movement are used mostly on mobile devices.
Give your brand fans a quick and easy way to purchase your products directly on Facebook.
Reach customers instantly with detailed messages about their orders.
Use a tool that can recreate your Instagram feed on-site and make it shoppable.
Turn your user-generated content into Product Pins and Buyable Pins to increase product discovery and conversions.
Social commerce is the next step in the evolution of eCommerce.
Today’s shoppers are more mobile and more distracted than ever.
Social commerce brings the immediacy of traditional retail to the online shopping experience and in so doing provides brands with the opportunity to directly connect with customers and express their unique personality.
eCommerce stores that communicate with customers, take advantage of product positioning and discovery tools built into social media platforms, and foster authentic customer endorsements via user-generated content see increased sales and retention rates.
Yotpo helps brands collect and leverage reviews and photos throughout the buyer journey to increase trust, social proof, and sales.
