Jailene Adorno
Content Manager, Reviews @ Yotpo
March 6th, 2023

Our new Reviews widget has been

optimized for speed, SEO, and more.

Table Of Contents

The more your eCommerce brand grows, the more likely you are to require a reviews solution that will continue to innovate time and time again. That’s why we’re excited to showcase our new Reviews widget.

Built with innovation in mind, Yotpo’s new Reviews widget will allow brands to maximize the potential of each and every review. The new widget is lightning fast, it features a no-code editor, and it’s optimized for SEO and ADA compliance.

Let’s take a look at what this widget could mean for your eCommerce brand.

Yotpo’s new Reviews widget and site load speed

You may be wondering: Why is site load speed so important? If my site loads within seconds, I should be all set, right? The simple answer is yes, but there are some caveats, particularly when it comes to how many seconds shoppers are willing to wait.

For example, 47% of shoppers expect your eCommerce site to load within two seconds, and sometimes even less. If your site takes five seconds to load, the bounce rate increases to 38%. Those extra three seconds may not seem like a lot at first glance, but it’s noticeable on the consumer side. And as consumer behaviors change over time, it’s important to stay up to date on their online shopping expectations.

Site speed plays a key role in the overall customer experience. And when you have valuable user-generated content like reviews — and visual user-generated content like photos or videos — on your site, you’ll want to ensure that it’s all loading onto your homepage and product pages quickly and correctly.

Thankfully, our new Reviews widget features asynchronous JavaScript loading, which is a lightweight method that focuses on loading the content that is most essential to the page. This also makes it easier for your reviews data to load faster.

Why add the new Reviews widget?

We’ve invested heavily in our products to ensure that they’re meeting expectations for both eCommerce brands and shoppers.

And because of our commitment to improve our products on a continuous basis, we’ve conducted extensive research within the market and with our customers. And we’ve heard you loud and clear — with our new Reviews widget, your brand can enjoy:

  • Better performance: With our fast load speed, your on-site reviews will load right away thanks to the updates we made to our widget infrastructure.
  • Sleek, modern look: Our widget is more intuitive and easy to use so that it blends seamlessly to your site’s design with either a bold, grid layout or our standard layout.
  • Easy customization: Drag-and-drop customization options will make it easy for you to change the fonts, colors, and overall look of your on-site reviews without any coding.
  • SEO optimization: Our widget adheres to Google’s Ranking Best Practices; therefore, all of your reviews will be crawlable and optimized for search.
  • ADA compliance: Working closely with our accessibility partner, Essential Accessibility, we’ve ensured that our widget adheres to ADA guidelines and is inclusive for all.

          Ready to get started with our new Reviews widget? Add the new widget to your site today. And when you log into the Yotpo platform and navigate to our Widget Hub — the one-stop shop for all of your widget needs — you can discover and easily install any of our on-site widgets for Reviews.

          You can also sign up for the Reviews Prime plan to gain access to our new widget and unlock premium features at no annual commitment.

          What’s next for Yotpo Reviews?

          Our plans for 2023 don’t end here — as the industry evolves, so will Yotpo Reviews.

          We’re going to keep innovating and improving our Reviews widget. With the help of our partners and market research, we want to ensure that eCommerce shoppers have access to the information they need in order to make an informed purchase decision. Our research will help us uncover the most common customization requests and direct customer feedback. Stay tuned for more!

          Contributed to the article: Jailene Adorno