“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Meet Sol: the opportunistic gift-giver who loves the thrill of finding the perfect gift for everyone on her list. No spreadsheets, no master plan, just a sharp eye for “wait, Mom would love this” moments. Representing a group that’s 62% female, 38% male, and 35% Gen Z, she shops with instinct.
Deep discounts are her green light, making amazing gifts suddenly affordable. Discovery fuels her search, surprise drives her choices, and BFCM deals turn browsing into wins. This isn’t just shopping, it’s a treasure hunt.
In home and furniture, Sol’s gift list gets shorter and more personal. The housewarming essentials for her best friend’s first apartment. The accent chair of her sister’s dreams. The bar cart that would complete her brother’s space. These aren’t casual gifts, they’re investments in the spaces of people who matter most.
Discount expectations are unique here. While 41% need deep discounts of 50%+ off (more than any other industry Sol shops), 15% are actually fine with smaller discounts (20% or less), also higher than any other industry. Home items like furniture have high price tags and that means even modest markdowns add up fast, making smaller percentages feel substantial. Plus, shoppers like Sol are much more swayed by loyalty points, rewards, or exclusive member benefits than other industries. Only 29% rank discounts as their #1 BFCM driver, the lowest across Sol’s shopping categories. Value comes from the total package, not just the percentage off. While 43% expand beyond usual retailers hunting for deep discounts, favorites get priority when discounts are comparable. If her go-to retailer offers 25% off, she’s not chasing 30% elsewhere.
Reviews validate assembly ease and ensure there’s no particle board masquerading as premium furniture. Visual proof is critical. 15% need to see reviews with photos or images to even consider buying, more than any industry Sol shops in. Home purchases are hard to visualize from product shots alone, she needs to see that couch in a real living room. Photos bridge the imagination gap and confirm pieces will actually work in someone’s space. When it comes to star ratings, 36% require 4.5+ stars. She’s shopping quickly across big-ticket items and high star ratings help separate quality pieces from overpriced junk.
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
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