“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Meet Lyra: She lives for the thrill of the perfect find and won’t settle until everyone on her list gets exactly what they deserve. Every recipient, every budget, every move mapped out with precision.
Representing a group that’s 55% female, 45% male, and 40% Millennial, she’s the ultimate planner who turns deal-hunting into an art form. Strategy fuels her search, sentiment drives her choices, and discounts make the magic possible. BFCM isn’t just shopping, it’s her moment to shine.
In beauty, Lyra’s less shopper, more beauty consultant. She’s matching fragrances to personalities, skincare to skin types and selecting shades that’ll earn a permanent spot on someone’s vanity.
For 55% of shoppers like Lyra, research happens in the final days before BFCM, tracking launches and building wishlists like a beauty editor. About 35% already use, or plan to use, AI tools during BFCM to spot trending formulas, build custom gift sets, and hunt down deals. That’s lower than her other categories because beauty decisions are simpler: no compatibility charts, no sizing anxiety, just “will they love this?”
Timing matters, but there’s breathing room. 60% of shoppers like Lyra delay purchases for BFCM deals, but this is her lowest rate across categories. Beauty gifts are forgiving. A lipstick shade doesn’t fit wrong. Everyone can use a face mask or body scrub. There’s flexibility built in, making the “perfect moment” less critical than in other industries.
Reviews are her formula fact-checkers, confirming that those cult products live up to the hype. They’re the difference between a gift that gets used and one that gets shoved in a drawer. Loyalty perks steer her toward brands with early access to limited editions, exclusive sets and double points for members. She defaults to trusted names but leans into discovery mode more here than anywhere else, willing to take a chance on buzzy newcomers if the reviews are glowing and the product elevates her gifting game.
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
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