Calculate ARR, forecast revenue growth, and model the impact of churn and expansion. Understand your recurring revenue and make smarter decisions for scaling your business.
ARR Calculator
Starting Monthly Recurring Revenue (MRR)
The current or initial monthly recurring revenue for your business.
Annual Growth Rate (%)
The expected percentage increase in your MRR each year.
Annual Churn Rate (%)
The percentage of revenue lost due to cancellations or downgrades each year.
Starting Month of Projection
Number of Years to Project
ARR Projections
Current Annual Recurring Revenue (ARR):
$0.00
Year
Starting MRR
Ending MRR
Projected ARR
How the ARR Calculator Works
Step 1 - Enter starting MRR: Input your current monthly recurring revenue to establish your baseline ARR calculation.
Step 2 - Add growth rate: Include expected annual growth to model how your revenue will increase over time.
Step 3 - Add churn rate: Input expected revenue loss from cancellations to create a realistic projection.
Step 4 - View ARR projections: Instantly see current ARR and multi-year forecasts to guide planning and growth.
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ARR Calculator FAQs
What is Annual Recurring Revenue (ARR)?
Annual Recurring Revenue (ARR) is the predictable yearly revenue generated from subscriptions or recurring customers. It helps businesses understand long-term revenue and forecast future growth.
How do you calculate ARR?
ARR is calculated by multiplying Monthly Recurring Revenue (MRR) by 12. More advanced calculations also account for growth, churn, expansions, and contractions over time.
What’s the difference between ARR and MRR?
MRR measures recurring revenue on a monthly basis, while ARR annualizes that number. ARR is better for long-term planning, while MRR is useful for short-term tracking.
Why is ARR important for ecommerce and SaaS?
ARR provides a clear view of predictable revenue, making it easier to forecast growth, plan budgets, and evaluate business performance for subscription-based models.
What is a good ARR growth rate?
A strong ARR growth rate depends on your stage, but many SaaS and ecommerce subscription businesses aim for 20–50% annual growth, especially in early stages.
How does churn impact ARR?
Churn reduces ARR by decreasing the number of active paying customers. High churn can offset new revenue growth and negatively impact long-term business stability.
What is expansion ARR?
Expansion ARR comes from existing customers through upgrades, add-ons, or increased usage. It’s a key driver of efficient growth without acquiring new customers.
Can ARR decrease over time?
Yes, ARR can decline if churn and downgrades exceed new and expansion revenue. Monitoring ARR helps identify when growth strategies need adjustment.
How can I increase ARR?
You can increase ARR by acquiring new customers, improving retention, reducing churn, and driving expansion revenue through upsells and cross-sells.
How often should I track ARR?
ARR should be reviewed regularly, typically monthly or quarterly, to monitor growth trends, evaluate performance, and adjust business strategies.
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