The Product Review App That Drives Sales

Collect and showcase authentic product reviews, star ratings, and photo reviews to boost trust, engagement, and sales—right from your Shopify adm

"Customer reviews are invaluable. As a brand we know so much more about our products and what the customers want."

Kim Zorn
Global Performance Director

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112% increase in AOV

"Reviews aren’t just about acquiring customers, but about keeping them in the community by responding to their feedback."

Emma Standing
Head of Customer Experience & eCommerce

66% higher CVR with SMS review requests

"Shoppers find genuine customer experiences invaluable. It's a game changer, crucial to our performance."

Graham Paddon
Head of Customer Experience

14% order to review rate

Photo & Video Reviews

Let customers share their experiences visually—ideal for fashion, food, skincare, and beauty products.

Seamless Shopify Integration

Install directly from your Shopify admin and start collecting reviews in minutes, no developer needed.

Smart Filters & Search

Help shoppers scan reviews by category, star rating, skin needs, and even toxic ingredients for accurate decisions.

Boost Conversions with Social Proof

Display your best product reviews and overall rating across your site to build trust and increase cart size.

Showcase the most impactful reviews

Use Smart Filters and Smart Sorting to help shoppers find the most relevant reviews

Connect Across Your Tech Stack

Integrates easily with other platforms - TikTok, Walmart, & more.

FAQs About Our Product Review App

Is there a free version of the review app?

Yes, Yotpo offers a free plan that helps brands get started with product reviews using essential features. With it, you can collect more reviews via email and SMS using automated requests, reminders, and pre-designed email templates. You can also import existing reviews to build credibility faster. While advanced features like photo reviews, highlighting the best review, and rich display widgets are available on paid plans, the free plan is ideal for getting started with generating authentic feedback and building trust with customers. Activate it directly from your Shopify admin—no developer needed—and start gathering reviews to boost your website’s ratings and visibility. As your brand grows, it’s easy to upgrade and expand your tech stack with Yotpo’s additional marketing tools.

Can I collect and display photo or video reviews?

Absolutely. Visual content such as photo reviews and customer videos is one of the most trusted forms of social proof. With Yotpo's Starter, Pro, and Premium plans, your customers can easily submit images and videos of your products in action—whether it’s food, skincare, or clothing. These reviews provide context and clarity, allowing shoppers to evaluate quality, usage, and fit for their unique needs or preferences. Highlighting your best review with a compelling image and a detailed caption can boost trust and engagement. These reviews help build a powerful emotional connection, especially on your website and social channels. You can even feature UGC in campaigns across your tech stack, including email and paid ads. The ability to collect rich content from your community doesn’t just increase credibility—it also helps you drive more sales.

How do product reviews help generate more sales?

Product reviews are a critical driver of online sales because they provide credibility and trust. Yotpo helps you collect more reviews and display them where they have the greatest impact—on your product pages, across your website, and even in Google Shopping listings. Featuring star ratings and your best review helps shoppers make decisions quickly. Our system also boosts your SEO, increasing visibility in search results. Reviews create a feedback loop that encourages customers to return, leave additional input, and share experiences that convince others to buy. With smart review highlights, real-time moderation, and tools to sort reviews by overall rating, you can guide shoppers to relevant insights. Brands using Yotpo typically see improved conversion rates, increased average order value, and more repeat purchases—turning reviews into a key performance driver.

Is this app compatible with Shopify?

Yes, Yotpo’s product review app was built specifically to work with Shopify and Shopify Plus. You can install it directly from your Shopify admin and start collecting reviews in minutes—no developer required. Once active, you can sync reviews and star ratings across your website, automatically request reviews post-purchase, and publish your best review at the top of each product page. The app integrates seamlessly with your tech stack, including loyalty programs, SMS/email platforms, and referral tools. This allows you to enrich customer journeys with review data at every touchpoint. Yotpo is designed to be user-friendly and scalable, whether you’re just starting on a free plan or managing a high-growth enterprise brand.

Can customers search or filter reviews?

Yes. Yotpo includes an intuitive search bar and advanced filters that allow customers to explore reviews by product type, overall rating, skin type, usage, or even ingredient concerns. This makes it easy for shoppers to find the best review relevant to their needs—whether they’re seeking non-toxic cosmetics, allergy-safe food, or skincare suited to dry skin. Filtered review experiences increase time on site and reduce return rates. These tools are critical for brands with broad catalogs or multiple categories, and they contribute to a cleaner, more guided shopping experience on your website. The result? Higher engagement, more sales, and stronger brand trust.

How do I encourage customers to leave reviews?

Yotpo automates the review collection process with email and SMS prompts that go out post-purchase. These nudges are proven to help brands collect more reviews, especially when timed right and paired with loyalty incentives. You can also use referral offers or reward points to motivate customers to share feedback. Brands often use these strategies to gather not just written reviews but photo reviews that increase visual trust. Tools like smart reminders, A/B testing, and branded request templates help maximize response rates. And once submitted, Yotpo allows you to identify and promote the best review, boosting its visibility on your website. With built-in analytics and moderation tools, the entire process becomes seamless, effective, and scalable across your tech stack.

Does the app support multiple product categories?

Yes, Yotpo is used across a wide range of industries—from fashion to beauty, food, and tech. You can customize review request emails, display widgets, and filters based on specific product types, use cases, and skin or health needs. This ensures each review feels relevant, helping your customers make accurate, confident decisions.

How is Yotpo different from other review apps?

Yotpo is more than just a review app—it’s part of a broader suite of marketing tools that work together to drive growth. From advanced analytics and user-generated content to seamless integrations with Shopify, Google, and your existing tech stack, Yotpo gives you complete control over how you collect, analyze, and present reviews. We focus on delivering amazing experiences for both you and your customers.

How does the review app integrate with my tech stack?

Yotpo’s product review app is built to seamlessly connect with your existing tech stack, ensuring smooth data flow across tools and platforms. It integrates natively with Shopify, Shopify Plus, BigCommerce, Magento, and more. You can also sync reviews and star ratings with Google Shopping and display them in search results for added visibility. API access and app extensions let you connect with CRMs, ESPs, loyalty platforms, and custom storefronts, making it easy to centralize customer data, trigger marketing automations, and personalize shopper experiences across your entire eCommerce ecosystem.

Can I manage and highlight the best reviews?

Yes. Yotpo includes powerful moderation tools that allow you to control which reviews appear where. You can pin the best review to the top of a product page, highlight reviews with photos, or feature top feedback on your homepage or landing pages. This helps new customers quickly find the most persuasive content. Review sorting by ratings, recency, or helpfulness ensures your website showcases relevant, high-quality insights. All moderation can be done manually or automatically, with review alerts and filters. Whether you want to hide off-topic comments or feature a five-star skincare testimonial, our tools give you the flexibility to create a clean, on-brand review experience that builds trust and encourages conversions.