Turn one-time buyers into repeat shoppers. Yotpo Loyalty gives you the tools to build custom rewards, VIP tiers, and referral campaigns.
Turn one-time buyers into repeat shoppers. Yotpo Loyalty gives you the tools to build custom rewards, VIP tiers, and referral campaigns.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Build Custom Rewards Programs
Set up points and VIP tiers that match your brand. Give shoppers real reasons to come back and buy again.
Flexible Point Earning
Reward shoppers for purchases, social follows, and account sign-ups. You control exactly how users earn points.
Custom VIP Tiers
Create status levels based on spend or points. Give your best buyers exclusive perks like early access or free shipping.
Easy Reward Redemption
Let buyers apply points directly at checkout. Shoppers can claim discounts or free items with just one click.
On-Brand Design Tools
Match your rewards page to your site theme. Use our visual editor to change colors, fonts, and layout fast.
Time-Based Campaigns
Run double point days or holiday specials. Drive quick sales spikes during slow months or big retail events.
Grow With Customer Referrals
Turn your happy buyers into your best marketing channel. Reward them for bringing new shoppers to your store.
Simple Share Links
Give each user a custom link to share with friends. They can text or post the link to social media in seconds.
Two-Sided Rewards
Give the sender points and the friend a discount. Both sides get a clear reason to complete the purchase.
Post-Purchase Prompts
Ask for referrals right after a buyer checks out. Catch them when they feel most excited about your brand.
Fraud Prevention Tools
Block fake accounts and self-referrals on their own. Yotpo checks IP addresses and emails to keep rewards safe.
Top Advocate Tracking
See exactly which buyers bring in the most new sales. Reward your top advocates with extra points or VIP status.
Connect Online And In-Store
Shopify POS Sync: Let retail staff look up customer profiles and apply points directly at the physical register.
Mobile Wallet Passes: Send digital loyalty cards straight to Apple Wallet and Google Pay for easy access anywhere.
Push Messages: Alert buyers about expiring points or new VIP status right on their phone lock screen.
Cross-Channel Tracking: See a full view of customer spend across your website, mobile app, and retail stores.
Track Your Program Performance
See exactly how your rewards drive revenue. Use clear data to find your best buyers and improve your campaigns.
Revenue Tracking
See total sales driven by points and referrals in one clear dashboard.
Tier Movement
Watch how fast buyers move up your VIP ranks and when they spend the most.
Liability Reports
Track unspent points to manage your financial risk and plan future promotions.
Built To Scale With Your Brand
Start with our free plan and grow into an enterprise powerhouse. Yotpo connects with Klaviyo, Gorgias, and Shopify Plus to support your brand at every stage.
Why Choose Yotpo For Your Rewards?
Deep Shopify Sync
Yotpo lives right inside your Shopify admin. Get set up quickly and data flows back and forth in real time.
Free Plan Option
Small brands can launch a basic points program at no cost. You only pay when your store grows and needs more tools.
Top App Integrations
Connect your rewards data to Klaviyo for email or Attentive for SMS. Trigger messages based on point balances.
Agile VIP Tiers
Build complex tier logic without writing code. Reward buyers based on total spend, purchases, or specific items.
Fast Checkout Rewards
Let shoppers claim discounts directly in the Shopify checkout flow. They never have to leave the cart to use points.
Proven Enterprise Scale
Global brands trust Yotpo to handle massive order volumes. Our system stays fast during major sales events.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
How do Shopify Loyalty Programs drive repeat purchases?
A strong rewards setup gives buyers a clear reason to return. Shoppers earn points for their first order and want to spend them. You turn a single sale into a long-term habit. Buyers check their point balance and add more items to their cart to reach the next reward level.
Yotpo makes it easy to launch Shopify Loyalty Programs that fit your exact needs. You can set up VIP tiers that unlock better perks as customers spend more. This keeps your brand top of mind. Learn more about our loyalty features to see how points drive revenue.
Can I connect my rewards to my email marketing tools?
Yes, Yotpo connects directly with top marketing apps like Klaviyo. You can send point balances and VIP status updates straight to your email lists. Shoppers open emails faster when they see their available rewards in the subject line. You keep your brand visible in their inbox.
You can also set up automated flows for birthdays or point expiration warnings. These targeted messages bring buyers back to your site quickly. Check out our full list of app integrations to connect your entire tech stack.
Does Yotpo work with Shopify POS for in-store sales?
Yotpo links your online store directly to your physical retail locations. Store staff can view a buyer's profile right at the register. They can award points for in-store purchases or apply discounts on the spot. You treat your buyers well no matter where they shop.
Shoppers expect a smooth experience whether they buy online or in person. Connecting your data across all sales channels solves this problem. Read our case studies to see how retail brands use omnichannel rewards.
How much does it cost to start a rewards program?
You can launch a basic setup for free. Yotpo offers a free plan for small stores just starting out. You get access to core point earning rules and a referral link system at no cost. You can test the waters before you commit to a paid tier.
As your store grows, you can upgrade to paid plans for advanced tools. Paid tiers unlock VIP programs, custom rewards, and deeper analytics. View our pricing page to find the right plan for your current size.
What actions can customers take to earn points?
Buyers earn points for making purchases, but you can reward other actions too. You can give points for account sign-ups, birthdays, or social media follows. Some brands even reward shoppers for reading blog posts or completing quizzes. You choose what matters most to your brand.
Giving points for non-purchase actions builds a stronger community around your brand. Shoppers feel valued even when they do not spend money that day. Request a custom demo to see all the ways you can reward your fans.
How do referral links work in Shopify Loyalty Programs?
Referral tools give your best buyers a custom link to share with friends. When a friend clicks the link and buys something, both people get a reward. The sender gets points, and the new buyer gets a discount code. You turn your fans into active promoters.
Shopify Loyalty Programs rely on these two-sided rewards to lower your customer acquisition costs. Your fans do the marketing work for you. Discover how to build a strong community on our referrals page today.
Can shoppers use points directly at checkout?
Yes, Yotpo integrates right into the native Shopify checkout flow. Buyers see a dropdown menu with their available points before they pay. They can apply a discount with one click without leaving the page. You remove friction from the buying process.
Making redemption easy is the fastest way to increase order completion rates. Shoppers hate copying and pasting codes from emails. See how to improve your checkout flow by reviewing our loyalty tools online.
How do VIP tiers keep customers engaged?
VIP tiers group your buyers by how much they spend over time. A basic member might get free shipping, while a gold member gets early access to new products. Shoppers strive to reach the next level to unlock better perks. You create a fun game for your buyers.
Tiers tap into a natural desire for status and exclusive benefits. You can base these levels on total points earned, dollars spent, or number of purchases. Explore our customer stories to see VIP tiers in action.
Are digital loyalty cards available for mobile users?
Yotpo lets you send digital passes straight to Apple Wallet and Google Pay. Buyers keep your brand right on their phone next to their credit cards. They can check their points anytime without logging into your website. You stay close to your most loyal fans.
You can also send push messages through these wallet passes. Alert buyers when they earn a new reward or drop in VIP status. Learn more about mobile engagement on our rewards platform page.
How do I track the success of my rewards campaigns?
Yotpo provides a clear dashboard showing exactly how much revenue your program drives. You can track total points earned, points spent, and the number of active VIP members. The data shows you which campaigns work best. You stop guessing and start making smart choices.
You can also monitor your point liability to manage financial risk. Tracking unspent points helps you plan future sales events to clear balances. Check our analytics features to see how data guides your strategy.
Can I customize the look of my rewards page?
You control every visual detail of your rewards widget and landing page. Use our editor to change fonts, colors, and button styles to match your brand. You do not need to write any code to make it look great. You can launch a beautiful page without writing any code.
A custom design builds trust and makes the program feel like a natural part of your store. Shoppers engage more when the experience feels native. Visit our design tools page to view examples.
Why are Shopify Loyalty Programs better than basic discounts?
Constant sales train your buyers to wait for lower prices. Shopify Loyalty Programs protect your margins by rewarding long-term behavior instead. Shoppers pay full price today to earn points for a future purchase. You build real value instead of racing to the bottom.
Points also give you a reason to email buyers without sounding desperate for a sale. You can send a simple point balance reminder to spark a new visit. Talk to our team and book a demo to shift your strategy.
Laura Doonin, Commercial Director
Join a free demo, personalized to fit your needs