Loyalty Rewards Program SoftwareLoyalty Rewards Program Software
Yotpo helps you build custom points, VIP tiers, and referral campaigns. Turn one-time buyers into loyal brand advocates with ease.
Yotpo helps you build custom points, VIP tiers, and referral campaigns. Turn one-time buyers into loyal brand advocates with ease.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Manage Your Loyalty Campaigns
Set up points, rewards, and VIP tiers to keep shoppers coming back. You control how customers earn and spend their points across your store.
Custom VIP Tiers
Create unique status levels based on spend or points. Give your best buyers early access to sales and special perks.
Flexible Point Earning
Reward actions like purchases, social follows, or account sign-ups. You choose exactly how shoppers earn their points.
Tailored Reward Options
Offer free shipping, fixed discounts, or free products. Give customers rewards they actually want to redeem.
Point Expiration Rules
Set custom time limits on earned points. Drive urgency and bring shoppers back to your store before their balance clears.
Custom Campaign Logic
Run double point days or special holiday campaigns. Boost sales during slow periods with targeted reward events.
Grow With Customer Referrals
Turn your current buyers into your best growth channel. Reward shoppers when they bring friends and family to your store.
Two-Sided Rewards
Give the sender points and the new buyer a discount. Both sides get a clear reason to complete the purchase.
Custom Referral Links
Shoppers get unique URLs to share on social media or text. Track exactly who brings in the most new business.
Post-Purchase Prompts
Ask for referrals right after a customer buys. Catch them when they feel most excited about your brand.
Fraud Prevention Tools
Block fake referrals and bad IP addresses instantly. Keep your reward system secure and fair for real buyers.
Social Sharing Options
Let customers share their links directly to WhatsApp or Facebook. Make the sharing process fast and simple.
Connect Online and In-Store
Shopify POS Sync: Customers earn and redeem points whether they buy online or at your physical retail store locations.
Digital Wallet Cards: Shoppers save their loyalty status directly to Apple Wallet or Google Pay for fast access.
Mobile Push Alerts: Send direct messages to digital wallet passes to remind buyers about their unused points.
Real-Time Updates: Point balances update instantly across all sales channels after every single customer purchase.
Track Your Program Performance
View clear data on point redemptions, tier movement, and revenue. Find out exactly how your rewards impact sales.
Revenue Tracking
See exactly how much revenue your loyalty campaigns generate each month.
Program Sign-Ups
Track how many shoppers join your program and actively redeem their points.
Tier Analytics
Monitor how customers move between VIP levels and adjust your spend thresholds.
Scale From Startup to Enterprise
Start with our free plan and upgrade as your brand grows. Yotpo connects directly with Klaviyo, Attentive, and Shopify Plus to support your global expansion. Transparent pricing means you always know your costs.
Why Choose Yotpo as Your Loyalty App?
Native Shopify Build
Yotpo integrates directly into your Shopify admin. Manage your entire rewards program without leaving your store dashboard.
Deep Tech Ecosystem
Connect your rewards data to over 250 different apps. Link your points system to your favorite helpdesk or marketing tools.
Free Plan Available
Launch your program at no cost if you run a smaller store. Test the features and upgrade only when your order volume grows.
Mobile Wallet Passes
Put your brand right on your customer's phone. They can check their points anytime via Apple Wallet or Google Pay.
Expert Strategy Support
Work with our team to design your tier structures. We help you map out the perfect reward values for your specific margins.
Fast Program Setup
Launch your points and referral campaigns in days. Use our pre-built templates to get your rewards live quickly.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
What makes Yotpo the right loyalty rewards program software for Shopify?
Yotpo builds directly into the Shopify ecosystem to make your life easier. You manage all your points and tiers from one central dashboard. Your customers see their reward balances update instantly after every single purchase. We make the setup process fast and simple for your entire marketing team. You never need to hire a developer to launch your campaigns.
You can also sync your rewards with Shopify POS for retail stores. Shoppers earn points online and redeem them at your physical retail locations. This creates a smooth shopping trip across all your sales channels. Read more about our loyalty features to see how we help brands grow their revenue.
How do VIP tiers help grow customer lifetime value?
VIP tiers give shoppers a clear and exciting goal to reach. They spend more money to unlock better perks and higher brand status. You set the exact spend thresholds that make sense for your profit margins. Customers return to your store often to maintain their exclusive benefits. They want to keep their top-tier status active all year long.
You can offer early access to sales for your top-tier members. Give your absolute best buyers free shipping or special birthday gifts. These perks make your customers feel truly valued by your brand. Check out our pricing plans to find the right tier structure for your store.
Can I customize how customers earn points?
You control exactly how shoppers gather points across your entire store. Reward them for purchases, social media follows, or newsletter sign-ups. You can even give bonus points when they celebrate their birthdays. The earning rules are entirely up to your brand and your goals. You can change these rules anytime to test new marketing ideas.
Run special double-point days during your slow retail months. These targeted campaigns drive quick traffic and boost your daily sales volume. Shoppers love the chance to earn rewards twice as fast. Request a custom demo to see the campaign builder in action today.
Does Yotpo connect with my email marketing tools?
Yotpo links directly to popular email tools like Klaviyo and Mailchimp. You can inject point balances right into your weekly marketing newsletters. Send automated emails when a shopper reaches a brand new VIP tier. Tell them exactly how close they are to their next big reward. This keeps your brand top of mind for your buyers.
These targeted messages bring buyers back to your site to shop. You increase your email open rates when you include custom reward data. Shoppers love seeing their point totals sitting right in their inbox. Browse our full list of app integrations to see all available software connections.
How does the referral program work?
You give your current buyers a custom link to share online. They send this unique link to friends via text or social media. The new shopper gets a flat discount on their very first order. Your current customer earns bonus points when that purchase finally finishes. This creates a win-win situation for everyone involved in the sale.
Both sides get a strong financial reason to buy from you. You acquire brand new shoppers at a much lower cost than paid ads. Word-of-mouth marketing remains one of the best ways to grow your brand. See how other stores succeed by reading our customer case studies.
What is the best way to launch loyalty rewards program software?
Start with a simple points system and one basic referral rule. Do not make your rewards too complex during your very first month. Let your customers get used to earning points on their standard purchases. You can add complex VIP tiers once you see steady daily engagement. A simple launch strategy prevents confusion for your support team.
Promote your new program across your homepage and your social channels. Make sure shoppers know exactly how to sign up and earn points. Send a dedicated email blast to announce the launch to past buyers. Learn more about launching your loyalty rewards program software on our main product page.
Can customers use their points at my physical retail store?
Yotpo syncs perfectly with modern Shopify POS systems for retail brands. Your retail staff can look up a customer profile right at the register. They apply available points directly to the in-store purchase with one click. The point balance updates instantly across all your active sales channels. This prevents customers from spending the same points twice by mistake.
Shoppers expect a smooth and connected experience online and offline. You deliver exactly that when you connect your reward data across channels. Your retail staff can even sign up new members at the checkout desk. Explore our omnichannel loyalty tools to connect your physical retail locations.
How do digital wallet passes work?
Customers download your custom brand card to Apple Wallet or Google Pay. They carry your store loyalty card right on their mobile phone. The digital pass displays their current point balance and their VIP status. A quick barcode scan at checkout applies their rewards to their order. They never need to remember a password to use their points.
You can send push messages directly to these digital wallet passes. Remind shoppers about their expiring points or your upcoming holiday sales events. These alerts pop up right on their phone screen so they see them fast. Discover more mobile features on our loyalty product page.
Do you offer a free plan for new stores?
Yotpo provides a completely free plan for smaller eCommerce brands. You get access to basic points and referral campaigns at zero cost. Launch your program quickly without taking on any upfront financial risk. You only upgrade to a paid plan when your monthly order volume increases. This makes Yotpo the perfect choice for brand new Shopify stores.
The free tier includes everything you need to start rewarding your buyers. You can design a beautiful widget that matches your exact brand colors. We want to help you grow your sales from day one. Review our pricing page to compare all available plans and features.
How do I track the success of my rewards program?
Yotpo gives you a clear dashboard full of actionable performance data. You track exactly how many points customers earn and spend every day. See which specific reward types drive the most repeat purchases for your store. Monitor your referral traffic to spot your absolute top brand advocates. You can export all this data to share with your team.
You use this data to adjust your campaign rules over time. Find out exactly how your loyalty rewards program software impacts your bottom line. You can see your true return on investment right on the screen. Book a platform demo to view our detailed analytics dashboards.
How do point expiration rules drive more sales?
You set custom time limits on all earned points in your store. Customers receive an automatic email alert before their point balance clears out. This creates a very strong sense of urgency to buy something new. Shoppers return to your store to spend points before they lose them. You recover lost sales and boost your monthly revenue metrics.
You control the exact timeframe for your point expiration rules. Many brands choose a six-month or a twelve-month window for their points. You can even exempt your top-tier VIP members from point expiration entirely. Read our loyalty features to learn how to set up these time limits.
Can I customize the look of my rewards widget?
You can match the rewards widget to your exact brand style easily. Change the fonts and colors to fit your current website design perfectly. You upload your own custom icons for your different VIP tiers. The widget looks like a completely natural part of your online store. Shoppers interact with it right on your homepage or product pages.
A custom design builds deep trust with your daily website shoppers. They feel confident joining a program that matches your true brand identity. You can even customize the text to use your own brand voice. View our customer case studies to see examples of beautiful reward widgets.
What happens when a customer returns an item?
Yotpo handles product returns and order refunds with total ease. The system removes the points earned from that specific canceled order instantly. Your customer sees their updated point balance right away in their account. You never give away free rewards for purchases that get sent back. This protects your margins and keeps your data totally clean.
This keeps your reward system fair and accurate for everyone involved. You protect your profit margins from common return fraud tactics. The sync happens in the background without any manual work from you. Check our app integrations to see how we sync with your return software.
How do I migrate my existing points program to Yotpo?
Our team helps you move your current reward data to Yotpo smoothly. You export your customer point balances from your old loyalty app first. We map that data directly into your brand new Yotpo dashboard. Your shoppers never lose their hard-earned points during the software switch. They log in and see their exact same balance waiting for them.
The switch happens fast and causes zero downtime for your live store. We guide you through every single step of the setup process. You get expert advice on how to improve your old tier structures. Request a platform demo to discuss your specific data migration plan today.
Can I reward customers for leaving product reviews?
You can give shoppers extra points when they write a product review. Add bonus points if they include a photo or a short video. This gives buyers a great reason to share their honest product feedback. You collect more social proof to display directly on your product pages. New shoppers read these reviews and feel confident buying from you.
Shoppers trust brands that show real customer photos and honest text reviews. You turn your happy buyers into active content creators for your brand. This strategy connects your rewards program directly to your social proof efforts. Explore our reviews tools to see how points drive more user content.
Laura Doonin, Commercial Director
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