Yotpo helps you build a custom loyalty rewards platform. Reward your best buyers, set up VIP tiers, and grow revenue on autopilot.Yotpo helps you build a custom loyalty rewards platform. Reward your best buyers, set up VIP tiers, and grow revenue on autopilot.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Manage Your Loyalty Program
Set up a custom points and tier system. Give buyers clear reasons to come back and spend more money with your brand.
Custom VIP Tiers
Build unique VIP tiers based on spend. Reward your top buyers with perks they actually want to use.
Flexible Points Rules
Give points for purchases, social follows, or account sign-ups. You control exactly how buyers earn rewards.
Easy Reward Redemption
Let buyers trade points for discounts, free shipping, or free products. Make the checkout process fast and simple.
Custom Brand Design
Match your rewards page to your exact brand look. Change colors, fonts, and layouts without writing any code.
Active Campaigns
Run double points days to drive sales during slow months. Give buyers a reason to shop right now.
Grow With Referrals
Turn your best buyers into your top growth channel. Use referrals to get new customers at a lower cost.
Two-Sided Rewards
Give both the sender and the new buyer a reward. Mutual perks make people much more likely to share your brand.
Easy Sharing Links
Give each buyer a custom link to share with friends. They can send it via text, social media, or email.
Post-Purchase Prompts
Ask for a referral right after a buyer checks out. Catch them exactly when they feel most excited about your brand.
Fraud Protection
Stop fake referrals before they happen. Yotpo blocks users who try to game the system for free points.
Referral Tracking
See exactly which buyers bring in the most new sales. Reward your top fans for their hard work.
Connect Every Sales Channel
Shopify POS Sync: Connect your online store and retail shops so buyers earn points anywhere they shop.
Mobile Wallet Passes: Let buyers add their loyalty card to Apple Wallet or Google Pay for easy access.
Push Messages: Send quick alerts right to a buyer's phone to announce new points or a new VIP tier.
In-Store Redemption: Let retail staff scan a barcode to apply points to an order right at the cash register.
Track Your Program Success
See exactly how your rewards drive revenue. Use clear data to make smart choices and grow your brand.
Revenue Tracking
See how much money comes directly from your rewards program.
Buyer Behavior
Track how often people buy and what rewards they use the most.
Tier Performance
Find out which VIP tiers drive the highest lifetime value.
Scale From Startup To Global Brand
Start with our free plan and grow into a global Shopify Plus brand. Yotpo gives you clear pricing and connects with tools like Klaviyo and ReCharge.
Why Choose Yotpo as Your Loyalty Rewards Platform?
Deep Shopify Build
Yotpo works perfectly with Shopify and Shopify Plus. Setup takes minutes, not days.
Real-Time Sync
Points update the second a buyer makes a purchase. Nobody has to wait for their rewards.
Clear Analytics
Know exactly how much revenue your program drives. Stop guessing and start tracking real data.
Free Plan Option
Small brands can start for free. You only pay when your business grows and needs more tools.
Top App Connections
Link your rewards to Klaviyo, Attentive, and Gorgias. Keep all your data flowing smoothly.
Advanced VIP Rules
Build complex tiers based on spend or points. Give your top buyers a reason to stay loyal.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
A loyalty rewards platform helps you build a custom points and tier system for your store. You give buyers points for making a purchase or sharing your brand. They trade those points for discounts or free items. The cycle keeps them coming back to buy more. You can set up rules that fit your exact business needs. It turns one-time buyers into long-term fans. A good program makes buyers feel valued. They will choose your store over others.
Brands use these tools to grow their revenue without spending more on ads. You reward the people who already love your products. It costs less to keep a current buyer than to find a new one. You can see how Yotpo handles this by checking out our loyalty features. We make it easy to launch a program fast.
How does a loyalty rewards platform connect with Shopify?
Yotpo links directly to your Shopify or Shopify Plus store in just a few clicks. The sync happens in real time. Points update right away after a buyer checks out on your site. They can see their new balance on their account page. You do not need to hire a developer to make it work. The setup process is fast and simple.
A deep connection means you can track every order and reward. You can also link your rewards to Shopify POS for in-store sales. Buyers earn points whether they shop online or in a physical store. Read more about how we work with other tools on our integrations page. It keeps your whole tech stack running well.
Can I customize the look of my rewards page?
Yes, you have full control over how your rewards page looks. You can change the colors, fonts, and images to match your brand. The page will look like a natural part of your website. You can build a custom landing page just for your VIP members. A custom page makes the program feel special and unique to your store. You can add banners and text to explain how it works.
You can also add custom icons for your points and tiers. A coffee brand might call their points "beans" and use a coffee cup icon. Fun details make the process better for your buyers. See examples of how other brands do this by reading our case studies. A good design helps drive more sign-ups.
How do VIP tiers work in a loyalty program?
VIP tiers let you rank buyers based on how much they spend. A new buyer might start in the silver tier. They move up to gold after they spend a certain amount. Gold members get better perks, like free shipping or early access to sales. Tiers give people a clear goal to reach. They will spend more just to hit the next level. You can send them an email when they are close to moving up.
You can set the rules for how people move between tiers. You can base it on total spend or total points earned. You can also drop people down a tier if they stop buying. Learn more about setting up these rules on our loyalty platform page. Tiers are a great way to boost your revenue.
Does Yotpo offer a free plan for small brands?
Yes, Yotpo offers a free plan for stores that are just starting out. You can set up a basic points and referral program at no cost. A free plan lets you test the waters and see how buyers react. You can reward people for purchases and social follows. It is a great way to build a base of loyal fans early on. You can see how buyers react to earning points. This helps you plan your next steps.
You can upgrade to a paid plan as your store grows. Paid plans give you access to VIP tiers and more advanced tools. You only pay for what you actually need. Check out our pricing page to see all the details. We want to help you scale from day one.
How do referral programs help grow my business?
A referral program turns your current buyers into a sales team. You give them a custom link to share with their friends. Both people get a reward after a friend uses that link to buy something. The friend gets a discount, and the sender gets points. People trust advice from friends more than they trust ads. Referrals are a highly trusted growth channel.
Referrals lower your cost to get new buyers. You only give out the reward when a real sale happens. It is a very safe way to grow your brand. You do not waste money on ads that do not work. You can see how this fits into your overall strategy by booking a live demo. We can show you exactly how to set it up.
Can buyers use their rewards in my physical retail store?
Yes, buyers can earn and use points in your physical stores. Yotpo connects directly with Shopify POS. Store staff can look up an account right at the register. They can apply points to the order right then and there. The buyer's point balance updates online and in-store at the same time. They never have to wonder how many points they have. It creates a great shopping trip.
You can also offer digital loyalty cards. Buyers can save these cards to Apple Wallet or Google Pay on their phones. They just scan the card at the store to get their points. Discover more about our retail tools on our loyalty features page. It makes shopping easy for everyone.
What kind of data can I track with a loyalty rewards platform?
You can track exactly how much money your program brings in. The dashboard shows you the revenue driven by points and referrals. You can see how many people join the program each day. You can also track which rewards are the most popular. Clear data helps you see what works and what needs to change. You can run tests to see which rewards drive the most sales. Good data takes the guesswork out of your marketing.
You can also look at data for specific VIP tiers. You might find that your gold members spend three times as much as basic members. This tells you to focus on getting more people into the gold tier. Review all our tracking tools on the loyalty overview page. Good data leads to smart choices.
How do I stop fake referrals or fraud in my program?
Yotpo has built-in tools to stop fraud before it hurts your brand. The system checks every referral to make sure it is real. It blocks people who try to refer themselves using different email addresses. It also stops buyers from sharing their custom link on coupon sites. You only reward real, honest sales. You can set specific limits on how many points a person can earn in a day. This stops people from abusing the system.
You can also review suspicious accounts and ban them if needed. These tools keep your program safe and protect your profit. Learn more about our security features by requesting a custom demo. We take fraud very seriously.
Can I connect my loyalty program to my email marketing tool?
Yes, you can link Yotpo to top email tools like Klaviyo. A direct link lets you send custom emails based on a buyer's point balance. You can send an email when they earn enough points for a reward. You can also remind them if their points are about to expire. These emails get very high open rates because they offer real value. Buyers want to know when they have free money to spend.
You can also use email to welcome new members to your program. A good welcome email explains how to earn and use points. This gets people excited to start shopping. See a full list of our email partners on our app integrations page. Connecting your tools makes your marketing much stronger.
How long does it take to launch a new rewards program?
You can launch a basic points program in just a few days. The setup process is very simple. You choose how people earn points and what rewards they get. You design your page, and then you turn it on. You do not need a team of coders to get started. You can test the program with a small group first. Then you can roll it out to all your buyers.
Complex VIP tiers might take a bit longer to plan. But the actual tech setup is always fast. Our team is here to help you at every step. Check out our brand case studies to see how fast others have launched. We make the whole process smooth and easy.
How do I reward buyers for social media actions?
You can give buyers points when they follow your brand on social media. You can reward them for following you on Instagram or TikTok. You can also give points when they share your posts. Social points help you grow your audience without buying ads. It turns your current buyers into active promoters. People love earning points for simple actions.
Social rewards are a great way to keep people engaged between purchases. A buyer might only buy shoes twice a year. But they can earn points by liking your posts every week. Weekly points keep your brand top of mind. Find out more about social rewards on our loyalty platform page. It is a smart way to build a community.
Laura Doonin, Commercial Director
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