Drive More Repeat Purchases

Loyalty Reward Program Software Loyalty Reward Program Software

Turn one-time buyers into brand fans. Yotpo Loyalty lets you build custom point systems, VIP tiers, and referral flows to grow lifetime value. Turn one-time buyers into brand fans. Yotpo Loyalty lets you build custom point systems, VIP tiers, and referral flows to grow lifetime value.

25,000+

Loyalty Programs Launched

41%

Increase in RPR for Members

59%

Increase in CLTV for Members

25k+

Loyalty Programs Launched

Integrations

Flexible Point Rules

Reward customers for purchases, social follows, or account sign-ups. You control exactly how shoppers earn points.

Custom VIP Tiers

Group your best buyers into special ranks. Give top spenders early access to sales or free shipping to drive action.

Easy Reward Redemption

Let shoppers use points for discounts, free products, or charity donations right at the checkout screen.

Time-Bound Campaigns

Run double point days during slow months. Boost sales fast by giving buyers an extra reason to shop right now.

On-Brand Design Tools

Match your rewards page to your site theme. Change fonts, colors, and layouts without writing any code.

Two-Sided Rewards

Give both the sender and the new buyer a perk. Offer a flat discount or extra points when a friend makes a purchase.

Easy Sharing Links

Shoppers get custom links they can text or post online. They share your brand with friends in just a few clicks.

Post-Purchase Prompts

Ask for referrals right after a buyer checks out. Catch them when they feel most excited about your brand.

Fraud Prevention Tools

Block fake accounts and self-referrals on their own. Keep your program secure and protect your profit margins.

Referral Tracking

See exactly which customers bring in the most new buyers. Reward your top advocates with extra perks or VIP status.

Shopify POS Sync: Shoppers earn and spend points whether they buy on your website or at your retail store.

Mobile Wallet Passes: Send digital loyalty cards straight to Apple Wallet and Google Pay for easy access.

Location-Based Alerts: Send push messages to mobile wallet passes when buyers walk near your physical store.

Omnichannel Profiles: Keep all purchase data in one place so store staff can see a buyer VIP status instantly.

Make better, revenue-driving decisions, faster

Revenue Tracking

View total sales driven by point redemptions and VIP tier upgrades.

Program Engagement

Monitor how many shoppers join your program and actively use their points.

Unused Point Reports

Track unused points across your customer base to manage your financial risk.

Why Choose Yotpo as Your Loyalty Engine?

Deep Shopify Roots

Yotpo works perfectly with Shopify and Shopify Plus. Setup takes minutes and data flows in real time.

Top Tech Partners

Connect your rewards to tools you already use. Yotpo links directly with Klaviyo, Attentive, and Gorgias.

Start For Free

Launch your program with zero risk. Small brands can use our free plan to build their first point system.

Expert Strategy Help

Work with our team to design your VIP tiers. We share tips from top brands to help you launch fast.

Mobile-First Design

Reach buyers on their phones. Digital wallet passes make it easy for shoppers to check their points anywhere.

Proven ROI Focus

Every feature aims to boost your revenue. Track exactly how much money your reward campaigns bring in.

CLTV with Yotpo

"Yotpo is exactly what I envisioned; everything we need to optimize our retention strategy and post-purchase experience.

James Reu
Ecommerce Manager

2.2x

increase in CLTV

2.2x

increase in CLTV

"We knew we needed to transition to a more sophisticated solution that could scale with our business."

Genna Rodney
Associate Manager, CRM & Loyalty

15.4x

ROI

15.4x

ROI

"The team continues to deliver amazing ongoing support. Our loyalty program is exactly what we had envisioned."

Kim Zorn
Head of Performance

We integrate with 60+ partners

All Integrations

FAQs

What makes Yotpo the right loyalty reward program software for Shopify?

Yotpo builds tools directly for Shopify merchants. You get a deep integration that syncs customer data instantly. Shoppers see their points update the moment they buy. Store owners can launch a custom rewards page without touching any code. You control the rules, the look, and the rewards completely. We focus on making the setup fast and simple for your team. You do not need a developer to create a beautiful program.

We also connect your rewards to your other marketing tools. You can trigger emails or texts when buyers earn a new VIP tier. You can track exactly how much revenue your program drives every single day. Read more about our specific features and tools on the Yotpo Loyalty page.

How do VIP tiers help increase customer lifetime value?

Tiers give shoppers a clear goal to reach. Buyers spend more money to reach the next rank and unlock better perks. You can offer free shipping or early access to sales for your top spenders. These perks keep them coming back to your store instead of shopping with other brands. They feel valued and want to keep their special status active. You build a group of highly profitable brand fans.

Setting up these ranks takes only a few clicks in your dashboard. You define the spend limits and choose the exact rewards for each group. You can adjust these rules at any time to match your sales goals. See how other fast-growing brands use tiers in our customer case studies.

Can I run a referral program alongside my point system?

Yes, referrals work perfectly with your point system. You can reward buyers with points when they bring a friend to your store. The new shopper gets a discount on their first order. Both sides win, and you get a new buyer for a very low cost. Your current customers become your best marketing channel. They share custom links with friends via text or social media.

You track all these shares inside your main dashboard. The system blocks fake accounts on its own to keep your program safe and secure. You protect your profit margins while growing your audience. Learn more about setting this up on our loyalty platform page.

Does this loyalty reward program software work in physical stores?

Yotpo connects your online store directly to your retail locations. We integrate with Shopify POS so buyers earn points anywhere they shop. Store staff can look up a buyer profile at the register in seconds. They can apply point discounts right to the current order. Your customers get the exact same experience online and offline. You build brand trust through consistency.

Shoppers can also save digital loyalty cards directly to their phones. They just scan their Apple Wallet or Google Pay pass at checkout to earn points. You can even send push messages to these passes. Check out our full list of POS integrations.

How do I customize the look of my rewards page?

You use our visual builder to match your brand style perfectly. Change fonts, colors, and button shapes in just a few seconds. You do not need a developer to make the page look great. The module drops right into your Shopify theme and works great on mobile devices. You control every detail of the customer experience.

You can also add custom banners and icons to explain how shoppers earn points. A clear page gets more people to sign up and start buying. You can test different layouts to see what drives the most action. Request a walkthrough of the visual builder when you book a demo.

What kind of analytics do I get with Yotpo Loyalty?

You see exactly how your program drives revenue for your store. The dashboard shows total sales from point redemptions and referral links. You can track how many shoppers join each month and how often they buy. You also see which VIP tiers generate the most profit for your business. You use this data to make smart choices about your marketing spend.

We also show your unused point risk clearly. The report tells you how many unused points sit in customer accounts right now. You can use this data to run special point events and clear out balances. Explore all our reporting tools on the Yotpo Loyalty page.

Can I connect my rewards program to my email marketing tool?

Yotpo links directly to top email tools like Klaviyo. You can send point balances inside your regular weekly newsletters. You can also trigger custom emails when a buyer reaches a new VIP tier. These alerts keep your rewards top of mind for your shoppers. They see their points and want to come back to spend them.

These connections help you send the right message at the exact right time. Buyers buy more when they know they have points ready to use. You can even segment your email lists based on loyalty status. View all our email partners on our integrations page.

Is there a free plan available for new stores?

Yes, we offer a free plan for small brands just starting out. You can build a basic point system and run a referral program at no cost. You can test the waters and see how buyers react to rewards. You only pay when your store grows and you need more tools. You launch your program with absolutely zero money risk.

As your order volume goes up, you can upgrade to unlock VIP tiers. You also gain access to more advanced analytics and custom design options. We keep our costs clear for every stage of growth. Review all our tier options on the pricing page.

How does Yotpo handle loyalty for global Shopify Plus brands?

Large brands use our loyalty reward program software to manage complex setups. You can run different reward rules for different regions or countries. The system handles high traffic volumes during major sales events without slowing down. We build our tools to scale with your growth and handle massive order numbers. You get a reliable engine that never quits.

Enterprise brands also get dedicated strategy support from our team. We help you plan custom campaigns and tune your VIP tiers for the most profit. We share insights from other top brands to guide your choices. See how top global brands grow with us in our case studies.

Can I reward customers for leaving product reviews?

You can give shoppers points when they write a review or add a photo. This gives them a strong reason to share their feedback after a purchase. You get more social proof for your product pages to drive new sales. The buyer gets points they can spend on their next order. Both actions grow your total revenue.

The setup works best when you use Yotpo for both reviews and loyalty. The two tools talk to each other to issue points instantly. You manage both programs from separate dashboards that share data perfectly. Learn more about gathering feedback on our Yotpo Reviews page.