Yotpo helps brands build custom points and tier campaigns. You can launch a tailored rewards program that drives repeat purchases and growth.Yotpo helps brands build custom points and tier campaigns. You can launch a tailored rewards program that drives repeat purchases and growth.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Manage Your Rewards Campaigns
Set up custom points and VIP tiers to match your brand. You can reward shoppers for purchases and social actions to grow customer lifetime value.
Custom VIP Tiers
Build exclusive tier levels based on spend. Shoppers unlock better perks as they buy more from your store.
Flexible Point Rules
Reward buyers for actions beyond purchases. You can give points for social follows, account sign-ups, and birthdays.
Branded Rewards Pages
Design a loyalty page that fits your site perfectly. You control the colors, fonts, and layout without writing code.
Point Expiration Rules
Set clear rules for when points expire. You create urgency that brings buyers back to your store to spend their balance.
Custom Reward Types
Give buyers choices for how they spend points. You can offer free shipping, fixed discounts, or free products.
Grow Through Customer Referrals
Turn your best buyers into your top growth channel. You can set up custom referral links that reward both the sender and the new shopper.
Custom Referral Links
Give each buyer a unique link to share with friends. You track exactly who drives new sales to your store.
Two-Sided Rewards
Motivate both parties to complete the purchase. You can give the sender points while offering the new buyer a discount.
Post-Purchase Prompts
Ask for referrals right after a buyer checks out. You catch shoppers when they feel most excited about your brand.
Fraud Prevention Tools
Block fake accounts and self-referrals instantly. You protect your margins while rewarding real customer advocacy.
Social Sharing Options
Let buyers share their links across social channels. You make it easy for them to reach their entire network at once.
Connect Rewards Across All Channels
Shopify POS Sync: You can sync points and tiers directly to your physical stores so buyers earn rewards anywhere.
Mobile Wallet Passes: Shoppers can save their loyalty cards to Apple Wallet and Google Pay for easy access.
Push Messages: You can send alerts directly to mobile wallet passes to remind buyers about their point balance.
Subscription Rewards: Connect with ReCharge to let buyers earn and spend points on their recurring orders.
Track Your Loyalty Program Success
View clear data on how your rewards drive revenue. You can track point redemptions and see exactly how tiers impact sales.
Revenue Tracking
See exactly how much revenue your rewards program generates each month.
Program Engagement
Track how many buyers join your program and actively spend their points.
Tier Performance Tier Growth
Compare purchase habits across your VIP tiers to see which levels drive growth.
Scale Your Rewards As You Grow
Yotpo has plans for every size — from small shops to global Shopify Plus brands. Transparent pricing and direct connections to your favorite tech stack, all in one place.
Why Choose Yotpo as Your Loyalty Partner?
Deep Shopify Sync
Connect directly to Shopify and Shopify Plus. Sync orders, customer tags, and discounts in real time.
Top Tech Partners
Link your rewards data to the tools you already use. Yotpo connects with Klaviyo, Attentive, Gorgias, and more.
Custom VIP Tiers
Build unique levels based on spend or points. Keep your best buyers active with special perks and early access.
Free Plan Option
Start building your program at no cost. Small brands can launch points and referrals on our free tier.
Mobile Wallet Ready
Put your brand in their pocket. Let buyers save their points balance to Apple Wallet and Google Pay.
Expert Growth Help
Get advice from our loyalty experts. We guide you through setup, launch, and long-term growth plans.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
How does loyalty program software increase repeat purchases?
A strong rewards setup gives buyers a clear reason to return to your store time and time again. They earn points on their first order and naturally want to come back to spend them. You create a cycle of buying and rewarding that builds a lasting habit. Shoppers choose your brand over others because they know their purchases hold extra value. You stop competing purely on price and start winning on customer experience.
You can also use VIP tiers to motivate buyers to spend more over time. They see the perks of the next level and add more items to their cart to reach it. This strategy directly increases your average order value without requiring deep discounts. Your best buyers feel valued and continue to spend heavily with your brand. Check out our loyalty program software to see how tiers drive growth.
Can I customize the look of my rewards page?
You have full control over how your rewards page looks and feels on your site. You can match your brand colors, fonts, and images perfectly to create a native experience. The setup process requires zero coding skills from your web team. You simply use our visual builder to drag and drop elements into place. You can launch a beautiful page in hours instead of weeks.
A custom page builds trust with your shoppers from the moment they land on it. They feel like the rewards program is a core part of your brand experience rather than an add-on. You can clearly explain how to earn points and show off your best rewards. You can view examples of branded pages in our customer success stories.
Does this loyalty program software connect to Shopify POS?
Yotpo links directly to your Shopify POS system for physical retail stores. Buyers can earn points when they shop in person just like they do online. Store staff can look up customer profiles and apply point discounts right at the register. You capture valuable data from walk-in shoppers who might never visit your website. You bridge the gap between your physical and digital storefronts.
This connection creates a smooth experience across all your sales channels. Shoppers never have to worry about where they make their purchase. They know they will always get credit for their loyalty to your brand. You can learn more about our retail connections on our integrations page.
How do referral campaigns work with the rewards program?
You can run your referral campaigns right alongside your main points program. Each buyer gets a unique link to share with their friends and family. When a friend uses that link to buy something, both people get a reward. You turn your happiest buyers into an active growth channel for your store. You acquire new shoppers at a lower cost than standard paid ads.
You decide exactly what those rewards look like for each party. You might give the sender points while offering the new buyer a flat discount on their first order. You can test different offers to see what drives the most new sales. Discover how to set up these campaigns with our loyalty tools.
Can buyers save their loyalty cards to their phones?
Shoppers can easily download their digital loyalty cards to Apple Wallet or Google Pay. They keep your brand right on their phone screen next to their credit cards. They can check their point balance anytime without logging into your website. You make it incredibly easy for buyers to engage with your program on the go. You stay connected with shoppers even when they close their browser.
You can also send push messages directly to these digital passes. You can remind buyers about points that might expire soon to drive a quick sale. You can alert them when they reach a new VIP tier and unlock fresh perks. Read more about mobile wallet features on our loyalty platform page.
What types of actions can shoppers earn points for?
You can reward buyers for many actions beyond just spending money. You can give points when they follow your brand on social media channels like Instagram or TikTok. You can also offer bonus points on their birthday or when they create an account. You can even reward them for reading a blog post or watching a video. You build engagement across all your marketing channels.
These extra rules let you engage with shoppers between their purchases. You keep your brand top of mind even when they are not actively shopping. You build a community of brand fans who interact with your content regularly. Explore all the ways to reward buyers by looking at our pricing plans.
How do VIP tiers motivate buyers to spend more?
VIP tiers create a sense of status that shoppers actively want to achieve. You set specific spend limits for each level of your program. Buyers see exactly how much more they need to spend to unlock better perks. They view your brand as a game they want to win. You create a powerful reason for them to consolidate their spending with your store.
You can offer free shipping or early access to sales for your top tiers. Buyers will often add extra items to their cart just to reach that next level. You reward your most valuable shoppers with perks that keep them coming back. See how to build your own tiers with our loyalty program software.
Can I connect my rewards data to my email marketing tool?
Yotpo connects directly with popular email tools like Klaviyo. You can pull point balances and VIP tier status right into your email templates. This lets you send highly custom messages based on where buyers sit in your program. You can show a shopper exactly how close they are to their next reward. You make your emails much more relevant and engaging.
You can trigger emails when a shopper earns a new reward or drops a tier. These timely messages drive buyers back to your store to shop. You can also send special point campaigns to specific segments of your list. Check out our full list of email connections on our app directory.
Is there a free plan available for new stores?
We offer a free plan that helps new stores launch their first rewards campaign. You get access to basic point rules and referral features at no cost. It gives you a risk-free way to test how buyers respond to rewards. You can start building a list of loyal members from day one. You can prove the value of the program before you spend any money.
As your store grows, you can upgrade to unlock VIP tiers and advanced tools. You only pay for the features you actually need at each stage of growth. You can scale your program smoothly as your revenue increases. Compare our different options on our pricing page.
How do I track the success of my rewards program?
Our analytics dashboard shows you exactly how your rewards impact your revenue. You can track how many buyers join the program and how often they spend points. You see clear charts that compare the buying habits of members versus non-members. You can track exactly which rewards drive the highest return on investment. You never have to guess if your program actually works.
You can use this data to tweak your point rules and improve your margins. You can spot trends and adjust your strategy to maximize customer lifetime value. You always know exactly what return you get from your loyalty program software. Ready to see the data in action? Book a demo with our team today.
How do point expiration rules protect my profit margins?
Point expiration rules help you manage the financial cost of your rewards program. You can set points to expire after a certain period of no purchases. This prevents buyers from hoarding massive balances that could hurt your margins later. You maintain full control over the economics of your loyalty strategy. You can set different expiration rules based on a buyer's VIP tier.
Expiration rules also create a natural sense of urgency for your shoppers. You can send them an email warning that their points will expire soon. This often prompts them to return to your store and make a purchase they might have delayed. You can learn more about managing your program margins on our loyalty platform page.
Can I offer free products as a reward for points?
You can absolutely let buyers trade their points for free products. You select specific items from your catalog to feature in your rewards store. Buyers can add these items directly to their cart when they check out. This strategy often costs you less than offering a flat percentage discount. You can use it to move excess inventory or introduce buyers to new product lines.
Free products feel like a true gift to your shoppers. They get excited to try something new without spending extra money. You build goodwill while keeping your discount rates low. Discover all the different reward types you can offer by visiting our pricing page.
How quickly can I set up my new rewards program?
You can launch a basic rewards program in just a few days. Our platform connects directly to your Shopify store with a few simple clicks. You can use our pre-built templates to design your rewards page quickly. You do not need a developer to get your program off the ground. You can start capturing sign-ups and issuing points almost right away.
For more complex setups with custom VIP tiers, our team guides you through the process. We help you map out your strategy and test your rules before you go live. You get expert advice to ensure your launch goes smoothly. Read how other brands launched quickly in our customer success stories.
Does the software prevent buyers from cheating the referral system?
Yotpo includes built-in tools to block fake accounts and self-referrals instantly. The system checks IP addresses and email patterns to spot suspicious activity. You can auto-block rewards if a buyer tries to refer themselves from a different email. You protect your margins from bad actors without doing manual reviews. You only reward true customer advocacy.
You can also set rules that delay referral rewards until a purchase clears your return window. This stops people from buying an item, claiming the reward, and then returning the product. You keep your program fair and profitable. Check out our fraud prevention tools on our loyalty program software page.
Can I reward buyers for leaving product reviews?
You can give shoppers points when they write a review for an item they bought. You can even offer bonus points if they include a photo or video in their review. This gives buyers a strong reason to share their feedback. You collect more social proof to display on your product pages. You drive higher conversion rates for future shoppers who read those reviews.
This feature works perfectly when you connect our loyalty tools with our reviews product. You create a cycle where buyers purchase, review, earn points, and purchase again. You maximize the value of every single customer interaction. See how our products work together on our integrations page.
Laura Doonin, Commercial Director
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