Yotpo gives you the tools to build a custom rewards app. Set up points, VIP tiers, and referrals to boost customer lifetime value.
Yotpo gives you the tools to build a custom rewards app. Set up points, VIP tiers, and referrals to boost customer lifetime value.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Build a Custom Points Program
Reward your shoppers for every purchase and action. Yotpo makes it easy to set up VIP tiers and points campaigns that fit your exact brand needs.
VIP Tier Structures
Create custom VIP tiers based on spend or points. You can offer exclusive perks to your best buyers to drive brand loyalty.
Custom Point Earning
Reward shoppers for account creation or social follows. They earn points fast and return to your store to spend them.
Flexible Reward Options
Let buyers trade points for free shipping or discounts. You control the exact reward values to protect your profit margins.
Paid Memberships
Launch a paid loyalty tier for your top fans. Subscribers pay an upfront fee to unlock premium perks and early access.
On-Site Rewards Page
Build a dedicated page to explain your customer rewards. Shoppers can easily check their points balance and claim rewards.
Grow With Referral Programs
Turn your current buyers into your best marketing channel. Yotpo helps you set up clear referral links to lower your customer acquisition costs.
Two-Sided Rewards
Give both the sender and the new buyer a strong reason to act. You can offer a flat discount or bonus points for each win.
Custom Referral Links
Shoppers get a unique link to share with friends and family. Yotpo tracks every click and purchase back to the original fan.
Post-Purchase Prompts
Ask buyers to refer a friend right after they check out. They feel highly engaged and ready to share your brand with others.
Social Media Sharing
Buyers can share their links on social platforms with one click. You reach new audiences without spending more on paid ads.
Fraud Prevention Tools
Yotpo spots fake accounts and blocks self-referrals on its own. You only pay out rewards for real new customer orders.
Connect Online and Retail Sales
Shopify POS Sync: Your buyers earn and spend points in your physical store just like they do on your main website.
Mobile Wallet Passes: Shoppers save their digital loyalty cards to Apple Wallet or Google Pay for fast access at checkout.
Location-Based Alerts: Send push messages to buyers when they walk near your retail shop to drive more foot traffic.
Real-Time Updates: Yotpo updates point balances at once across all your sales channels to stop reward abuse.
Track Your Customer Retention Growth
Yotpo gives you clear data on your rewards app. You can see exactly how your points program impacts revenue and repeat purchases.
Program ROI Tracking
View total sales driven by your loyalty members in one clean dashboard.
VIP Tier Analytics
See which VIP tiers generate the highest customer lifetime value.
Liability Reporting
Track unspent points to manage your financial risk and plan future sales.
Scale From First Sale to Global Brand
Start with our free plan to build your base. Upgrade to unlock advanced VIP tiers and custom integrations as you grow. Yotpo scales with you from a small Shopify store to a massive enterprise brand with clear pricing at every step.
Why Choose Yotpo as Your Loyalty App?
Native Shopify Build
Yotpo connects directly to your Shopify admin. You skip complex coding and get your points program live without a developer.
Deep Tech Ecosystem
Connect your rewards data to Klaviyo, Attentive, and Gorgias. You can trigger custom emails based on point balances.
Free Plan Available
Small brands can launch a basic loyalty program at zero cost. You only pay when your store order volume grows.
Agile Reward Rules
Run double point weekends or flash sales with ease. You control exactly when and how shoppers earn extra rewards.
Mobile Wallet Focus
Give buyers a digital card for Apple Wallet. They keep your brand in their pocket and see your push messages.
Proven Enterprise Scale
Global brands trust Yotpo to handle massive traffic spikes. The software stays fast during your biggest sales events.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
How do I launch a Loyalty Program Shopify store owners trust?
You start by defining your main goals for your new rewards app. Decide if you want to focus on repeat purchases or getting new customers. Yotpo helps you map out a simple points program first.
You connect the rewards app to your store without any coding skills. You can design a custom rewards page that matches your brand colors and fonts. Check out our loyalty platform features to see how easy it is to go live.
What makes a points program effective for customer retention?
A good points program gives buyers a clear reason to return to your store. Shoppers want to feel valued when they spend their hard-earned money with you. You can offer them points for every dollar they spend on your site.
They will save these points to get a discount on their next order. You can send them an email when they have enough points for a reward. Read our case studies to see how top brands use points to grow.
Can I build VIP tiers within my Loyalty Program Shopify setup?
Yes, VIP tiers add a strong layer of gamification to your online store. You can group your buyers based on how much they spend each year. A basic tier might offer standard point earning rates for new buyers.
A top tier can offer double points and free shipping to your best fans. Buyers will naturally spend more money to reach that next special status level. Visit our VIP tier tools to learn how to structure your levels.
How do referral programs lower my customer acquisition costs?
Paid ads cost more money every single year for most online brands. Referral programs let you use your current fans to find new buyers instead. You give your loyal shoppers a custom link to share with their friends.
When a friend clicks the link and buys, both people get a reward. This word-of-mouth marketing brings in highly qualified traffic to your online store. See our pricing plans to find a tier that includes referrals.
Does Yotpo sync rewards with Shopify POS for retail stores?
Yes, Yotpo connects your online store directly to your physical retail shop. Buyers expect the same brand experience no matter where they choose to shop. They want to earn points when they buy items in person.
They also want to spend their online points at your retail checkout counter. Your store staff can easily look up a buyer profile on the POS system. Explore our POS integrations to connect your physical stores.
How do mobile wallet passes improve my customer rewards?
Mobile wallet passes put your brand right inside the buyer phone. Shoppers can save their digital loyalty card to Apple Wallet or Google Pay. They no longer need to remember a password or carry a paper card.
They just open their phone to see their current points balance. You can also use these passes to send push messages about new sales. Request a Yotpo demo to see mobile passes in action.
Can I customize the look of my loyalty app on my site?
You have full control over how your rewards program looks on your site. You can match the fonts, colors, and icons to your exact brand style. Yotpo provides an on-site module that sits neatly on your homepage.
You can also build a dedicated rewards page to explain all the rules. A custom design builds deep trust with your new and returning shoppers. Check our loyalty features to view all your design options.
What analytics does Yotpo provide for my points program?
Yotpo gives you a clear dashboard to track all your program data. You can see exactly how many points buyers earn and spend each day. The system tracks the total revenue generated by your loyalty members.
You can compare this to non-members to prove the value of your program. You can also track your point debt from unclaimed points to manage risk. Review our analytics tools to master your data and grow profits.
Does Yotpo integrate with my email and SMS marketing tools?
Yotpo connects directly with top marketing tools like Klaviyo and Attentive. You can push all your loyalty data into your email and SMS flows. You can use this to send highly targeted messages to your buyers.
You can email a shopper when they are just a few points away. These custom messages get high open rates because they matter to the buyer. Browse our app ecosystem to see all available connections.
Is there a free plan for a new Loyalty Program Shopify store?
Yes, Yotpo offers a free plan for small brands just starting out. You can launch a basic points program without spending any money upfront. The free plan lets you reward buyers for purchases and simple social follows.
It is the perfect way to test how your shoppers react to rewards. You can stay on the free plan until your store order volume grows. Look at our pricing page to compare all the plan features.
How do I stop fraud in my referral programs?
Fraud can ruin your profit margins if you do not watch it closely. Some shoppers will try to refer themselves using fake email accounts to get discounts. Yotpo includes built-in tools to spot and block this bad behavior on its own.
The system checks IP addresses and email patterns to verify real people. You can also set rules to delay reward payouts until orders ship. Learn more about our security on our loyalty platform page.
Can I reward shoppers for leaving product reviews?
Yes, you can give buyers points when they write a review for a product. Shoppers trust reviews from real people more than anything else on your site. Giving points is a great way to collect more social proof for your store.
Yotpo connects its loyalty tools directly with its review tools. The shared data makes the whole process smooth for the buyer. See how this works on our reviews platform page.
How do paid memberships differ from standard VIP tiers?
A standard VIP tier requires buyers to spend a certain amount of money. This spending unlocks their new status over a period of time. A paid membership lets them buy their way into the top tier right now.
They pay an upfront fee to unlock premium perks like free shipping. Paid members become your most valuable shoppers because they want their money worth. Discover how to launch paid memberships on our loyalty features page.
What is the best way to promote my new rewards app?
You must tell your buyers about your new program as soon as you launch. Send a dedicated email to your entire list explaining how the points work. Add a clear banner to your website homepage so new visitors see it.
You should also post about it across all your social media channels. Tell them they get a discount on their next order just for signing up. Read our success stories for more launch tips.
How do I measure the success of my new rewards program?
You should look at your repeat purchase rate first to measure success. A strong rewards program will make buyers come back to your store more often. You can check how many times a loyalty member buys compared to a guest.
You also need to track your redemption rate to see if points get spent. A high redemption rate means your shoppers care about the rewards you offer. Check our loyalty platform tools to see how we track these metrics.
Can I change my reward rules after I launch the program?
Yes, you can update your point values and reward options at any time. Your business needs will change as your online store grows and scales. Yotpo makes it simple to adjust your earning rules with just a few clicks.
You can also add new VIP tiers if your top buyers hit the limit. We suggest reviewing your program data every few months to find new ideas. Visit our success stories to see how brands evolve their programs.
How do rewards apps build a strong brand community?
A Loyalty Program Shopify setup helps you build a strong brand community. Shoppers want to feel like they belong to an exclusive group of fans. You can use your rewards app to invite them to private sales events.
You can also offer early access to new product drops for your VIP members. This makes them feel special and drives a massive spike in quick sales. Explore our loyalty platform features to build your own community.
Can I reward shoppers for actions other than buying products?
You can reward shoppers for many different actions beyond just buying products. You can give them points for following your brand on social media. You can also reward them for reading a blog post or watching a video.
This keeps them engaged with your brand even when they are not shopping. They build up points over time and eventually return to make a purchase. Review our pricing plans to see all the ways you can reward buyers.
How does my retail staff help grow the rewards program?
Your store staff plays a huge role in your rewards program success. They can ask every shopper if they want to join the program at checkout. This works perfectly when you use the Shopify POS integration in your physical store.
Staff can explain the immediate benefits like a discount on today's purchase. This face-to-face interaction drives a very high sign-up rate for your brand. Browse our app ecosystem to connect your retail tools.
Can I migrate my current points data over to Yotpo?
You can easily migrate your current points data over to Yotpo. We know you do not want your buyers to lose their hard-earned rewards. Our team helps you move all your customer profiles and point balances safely.
The transition happens quickly so your shoppers never experience a disruption. They just log in and see their points waiting for them in the new system. Request a Yotpo demo to plan your easy migration today.
How do double point weekends boost my online sales?
You can run flash sales where buyers earn double points for a weekend. This creates a sense of urgency that pushes shoppers to buy right now. You control exactly when the promotion starts and ends within the Yotpo admin.
These events work perfectly during slow sales months to boost your total revenue. You can announce the double points weekend through your email and SMS channels. Check our loyalty features to see how to set up campaigns.
Should I set my customer reward points to expire?
You can set points to expire if a buyer stays inactive for too long. This creates a strong reason for them to return and make a purchase. You can choose exactly how many months they have before the points vanish.
Yotpo will send them an automated email warning them about the expiration date. This simple alert often drives a massive spike in last-minute orders. Read our success stories to see how brands use expiration rules.
Can I offer free shipping as a loyalty reward option?
You can offer free shipping as a reward option for your loyalty members. High shipping costs are the top reason shoppers abandon their online carts. Letting them use points to cover shipping removes this major block to buying.
You can set the point cost high enough to protect your profit margins. Buyers will gladly save up their points to earn this highly desired perk. See our pricing plans to unlock advanced reward options.
How does early access to sales drive brand loyalty?
You can give your VIP members early access to your biggest sales events. This makes them feel incredibly special and valued by your brand. They get to shop the best inventory before the general public sees it.
This perk costs you nothing but drives massive loyalty from your top buyers. They will spend more money throughout the year just to keep this status. Explore our VIP tier tools to build your own early access rules.
Can I reward shoppers on their birthday with bonus points?
You can reward shoppers for celebrating their birthday with your brand. Yotpo collects their birth date when they sign up for your rewards program. The system then sends them a special gift of bonus points on their big day.
This personal touch builds a deep emotional connection with your buyers. They feel seen and appreciated, which keeps them coming back for years. Browse our app ecosystem to connect your email tools for birthday alerts.
How do product-specific point campaigns clear old inventory?
You can use your rewards program to push specific products that need to sell. You can offer bonus points when shoppers buy items from a certain collection. This helps you clear out old inventory without slashing your prices.
Buyers feel like they get a great deal because they earn extra rewards. You protect your brand value while still moving products out of your warehouse. Request a Yotpo demo to see how product-specific campaigns work.
Should I build a dedicated landing page for referrals?
You can create a dedicated landing page just for your referral program. This gives you a single place to send all your marketing traffic. You can explain exactly how the two-sided rewards work in simple terms.
A clear page makes it very easy for shoppers to copy their unique link. They can then text that link to friends or post it on social media. Check our loyalty platform features to view landing page templates.
How do VIP tiers improve my email marketing campaigns?
You can segment your email lists based on a buyer VIP tier status. This lets you speak differently to your basic members and your top spenders. You can send luxury branding to your VIPs and standard offers to new buyers.
Yotpo pushes all this tier data directly into your connected email platform. The shared data makes your marketing campaigns much more relevant and effective. Visit our success stories to see how brands segment their lists.
Laura Doonin, Commercial Director
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