Turn one-time buyers into repeat shoppers. Yotpo Loyalty helps you build custom reward programs, VIP tiers, and referral campaigns that grow.Turn one-time buyers into repeat shoppers. Yotpo Loyalty helps you build custom reward programs, VIP tiers, and referral campaigns that grow.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Launch Custom Reward Programs
Build a rewards experience that fits your brand perfectly. Set up custom point rules, create VIP tiers, and give shoppers reasons to return.
Point Earning Rules
Reward shoppers for purchases, social follows, or account sign-ups. You control exactly how customers earn points.
Custom VIP Tiers
Create exclusive tiers based on spend or point totals. Give your top buyers early access to sales and special perks.
Flexible Reward Options
Let customers trade points for discounts, free shipping, or free products. Give them rewards they actually want.
Paid Memberships
Launch premium subscription tiers. Shoppers pay an upfront fee to unlock instant perks and higher point multipliers.
On-Brand Design
Match your rewards page to your store design. Change fonts, colors, and layouts to keep the brand experience tight.
Drive Growth With Referrals
Turn your best buyers into your top growth channel. Set up referral campaigns that reward both the sender and the new shopper.
Two-Sided Rewards
Give current buyers points when they refer a friend. Give the new shopper a discount on their first order.
Easy Sharing Tools
Let shoppers share their unique links via text, social media, or direct messages. Make the sharing process fast.
Post-Purchase Prompts
Ask for referrals right after a buyer completes an order. Catch them when they feel most excited about your brand.
Fraud Prevention
Block fake accounts and self-referrals instantly. Yotpo checks IP addresses and emails to protect your margins.
Campaign Tracking
See exactly which customers drive the most new business. Track referral link clicks, sign-ups, and total revenue.
Connect Online and In-Store Sales
Shopify POS Sync: Shoppers earn and redeem points whether they buy on your website or at your retail store.
Mobile Wallet Passes: Customers save digital loyalty cards to Apple Wallet and Google Pay for easy access.
Location-Based Alerts: Send push messages to mobile wallet passes when shoppers walk near your retail shop.
Cashier View: Store staff can see a shopper's point balance and VIP status directly on the POS screen.
Track Your Loyalty Program Success
Measure the exact revenue impact of your rewards. See how points, tiers, and referrals change customer buying habits.
Revenue Tracking
See total sales driven by loyalty members versus non-members.
Point Balance Reports
Track outstanding point totals so your finance team can plan ahead.
Tier Performance
Find out which VIP levels drive the highest repeat purchase rates.
Built to Scale With Your Brand
Start with our free plan and upgrade as you grow. Yotpo supports small shops and global Shopify Plus brands alike. Connect your loyalty data to Klaviyo, Attentive, and Gorgias to build highly targeted marketing campaigns.
Why Choose Yotpo as Your Loyalty Platform?
Native Shopify Build
Yotpo works directly within your Shopify admin. Setup takes minutes and syncs your customer data in real time.
Deep Tech Ecosystem
Connect your rewards data to over 60+ apps. Trigger custom emails in Klaviyo or send text alerts via Attentive.
Transparent Pricing
Pay based on your monthly orders. Small brands can launch a basic program on our free tier with zero risk.
Custom VIP Logic
Build complex tier structures based on spend, points, or purchases. Reward your top buyers exactly how you want.
Mobile Wallet Focus
Put your brand in your customer's pocket. Apple Wallet and Google Pay passes make in-store redemption fast.
Dedicated Support
Get expert advice from our strategy team. We help you design, launch, and optimize your rewards program.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
How does a loyalty platform increase repeat purchases?
A strong rewards program gives shoppers a clear reason to return. Buyers earn points for every purchase they make. They save these points to unlock discounts on future orders. The promise of savings keeps them coming back to your store. You build a habit of shopping with your brand instead of competitors.
VIP tiers add another layer of motivation for your buyers. Customers spend more to reach the next status level. They want exclusive perks like early access to sales. You can read more about setting up these tiers on our loyalty platform page.
Can I connect my loyalty platform to my retail stores?
Yotpo syncs your online and in-store rewards data instantly. Shoppers earn points whether they buy on your website or at the register. Store staff view customer point balances directly on the point of sale screen. Cashiers apply discounts to orders with a single tap. The process feels fast for everyone involved.
Mobile wallet passes make retail shopping even better. Buyers save their digital loyalty cards to their phones. They scan these cards at checkout to earn or spend points. You can explore our full list of retail tools on our integrations page.
What types of rewards can I offer through the loyalty platform?
You have total control over how you reward your buyers. Most brands offer fixed discounts or percentage off coupons. You can also let shoppers trade points for free shipping on their next order. Free products serve as another great reward option. Buyers love getting a bonus item with their purchase.
Custom rewards help your brand stand out from the crowd. You might offer a free styling session or exclusive merchandise. You decide exactly what motivates your unique audience. Check out our case studies to see how top brands structure their rewards.
How does the loyalty platform handle customer referrals?
Yotpo turns your current buyers into your best marketing channel. Shoppers get a unique link to share with their friends. They send this link via text message or social media. The friend gets a discount on their very first purchase. The original buyer earns points once that order ships.
You track the success of these campaigns in your dashboard. The system flags fake accounts to protect your profit margins. You only give rewards for real purchases from new buyers. Learn more about our referral tools on the loyalty features page.
Will the loyalty platform slow down my website?
Yotpo writes clean code that keeps your site running fast. The rewards widget loads quickly on both desktop and mobile devices. We built our tools to meet strict speed standards. Your shoppers will not experience lag while browsing your products. Fast load times keep your conversion rates high.
The on-site displays blend right into your current theme. You change the fonts and colors to match your brand style. The widget looks like a natural part of your store. View our pricing page to see which plan fits your traffic needs.
How do VIP tiers work within the loyalty platform?
VIP tiers group your buyers based on their total spend. Shoppers start at a basic level when they join the program. They move up to silver or gold tiers as they buy more. Higher tiers unlock better point multipliers and special perks. The tier structure gives buyers a goal to reach.
You set the exact rules for how shoppers enter each tier. Some brands use point totals instead of dollar amounts. You can even create hidden tiers for your absolute best buyers. Book a call through our demo request page to see the tier setup process.
Can I migrate my current rewards data to your loyalty platform?
Our team moves your existing customer data over to Yotpo. We transfer point balances, VIP status, and referral history. Your shoppers keep all the rewards they already earned. The switch happens quickly behind the scenes. Buyers will not lose their progress during the move.
We guide you through the entire setup process. Our experts help you map your old rules to our system. You launch your new program with confidence and zero downtime. Read about our onboarding process on the loyalty software page.
How does the loyalty platform integrate with email marketing?
Yotpo connects directly with popular tools like Klaviyo. You send point balance updates inside your regular email newsletters. Shoppers see exactly how close they are to their next reward. These custom details make your emails much more engaging. Buyers click through to your site more often.
You also trigger specific messages based on program activity. Send an email the moment a shopper reaches a new VIP tier. Congratulate them and explain their new benefits. Browse our integrations directory to see all supported email apps.
Does the loyalty platform support paid memberships?
You can launch premium subscription tiers alongside your free program. Shoppers pay a monthly or yearly fee to join this exclusive group. They get instant access to your best perks like free shipping. Paid members tend to buy more often to justify their fee. You secure reliable revenue for your brand.
We handle the billing cycle and membership tracking for you. Shoppers manage their own subscriptions through their account portal. They can cancel or renew their membership at any time. Discover how paid tiers work on our loyalty platform page.
How do I measure the success of my loyalty platform?
Yotpo tracks every dollar your rewards program generates. You view detailed reports inside your main admin dashboard. The charts show how many buyers join the program each week. You see the exact repeat purchase rate for your members. These details prove the value of your retention efforts.
You also track your outstanding point totals. Your finance team sees exactly how many points remain unspent. You can run special sales to encourage buyers to use their points. See our reporting tools in action by visiting the demo booking page.
Can shoppers earn points for actions other than buying?
You can reward buyers for many different types of actions. Give them points for following your brand on social media. Reward them for reading a blog post or watching a video. You can even offer bonus points on their birthday. These small actions keep shoppers engaged between purchases.
Account creation serves as a great first reward. Shoppers get a welcome bonus just for signing up. The initial win makes them more likely to complete their first order. Learn about all earning rules on our loyalty features page.
Can I customize the look of my loyalty platform?
You control every visual detail of your rewards program. The Yotpo dashboard includes an easy design editor. You change the fonts, button colors, and background images to match your store. The rewards widget blends perfectly into your current website theme. Shoppers feel like they never left your main site.
You also customize the exact text used across the program. Change the name of your points to match your brand voice. Call them coins, stars, or anything else you prefer. View our loyalty platform page to see examples of custom designs.
How quickly can I launch the loyalty platform on Shopify?
You can launch a basic rewards program in just a few hours. The native Shopify integration connects your store data instantly. You do not need a developer to write custom code. Our setup wizard guides you through the entire process step by step. You simply choose your earning rules and hit publish.
Larger brands with complex tier structures take slightly longer to launch. Our strategy team helps these brands map out their exact rules before going live. We test everything to ensure the program runs perfectly. Book a call on our demo request page to discuss your launch timeline.
Does the loyalty platform work with subscription orders?
Yotpo connects directly with popular subscription apps like ReCharge. Shoppers earn points instantly when their monthly subscription order processes. They do not need to log in or take any extra steps. The system tracks their recurring payments and adds points to their balance. The setup keeps your subscribers happy and loyal.
Buyers can also apply their points to upcoming subscription charges. They redeem a discount code that lowers the cost of their next delivery. The option prevents buyers from canceling their monthly orders. Explore our subscription tools on the integrations directory.
How does the loyalty platform handle product returns?
Yotpo manages point deductions instantly when a shopper returns an item. The system connects to your Shopify admin to track all refunds. It removes the exact number of points the buyer earned on that specific purchase. You do not need to adjust point balances by hand. The auto-sync protects your program from abuse.
The same rule applies to referral campaigns. The system cancels the reward for the original sender if a new buyer returns their first order. You only give points for sales that actually stick. Read more about fraud protection on our loyalty software page.
Laura Doonin, Commercial Director
Join a free demo, personalized to fit your needs