Yotpo helps you build custom rewards programs that keep shoppers coming back. Launch points, VIP tiers, and referrals to grow brand revenue.Yotpo helps you build custom rewards programs that keep shoppers coming back. Launch points, VIP tiers, and referrals to grow brand revenue.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Manage Your Loyalty Program
Set up rules that fit your brand perfectly. Yotpo gives you complete control over how customers earn points, claim rewards, and move up through VIP tiers.
Custom Reward Rules
Choose exactly how shoppers earn points. You can reward purchases, social follows, or account sign-ups.
VIP Tier Structures
Build exclusive tiers based on spend or points. Give your best buyers free shipping, early access, or custom perks.
Points Expiration
Create urgency with expiring points. Yotpo sends auto alerts to remind buyers to spend their balance before it clears.
Custom Campaign Design
Match your rewards page to your brand style. Use our drag-and-drop editor to change fonts, colors, and layout blocks.
Quick Program Launch
Get your program live in days, not months. Our ready-made templates help you launch fast and start earning revenue.
Grow Through Customer Referrals
Turn your current buyers into your best marketing channel. Yotpo makes it easy to set up referral links that bring in new shoppers at a lower cost.
Two-Sided Rewards
Give both the sender and the new buyer a reason to act. Offer discounts, points, or free gifts for a successful share.
Easy Sharing Links
Shoppers get unique links they can share anywhere. They can post on social media, text friends, or send a quick email.
Fraud Prevention
Stop fake referrals before they happen. Yotpo checks IP addresses and blocks self-referrals to protect your margins.
Post-Purchase Prompts
Ask for referrals when buyers feel happiest. Show a share link right on the checkout success page to boost action.
Campaign Tracking
See exactly which buyers bring in the most friends. Track referral traffic and revenue directly in your dashboard.
Connect Loyalty Across All Channels
Shopify POS Sync: Give retail staff the power to apply points and sign up new members directly at the cash register.
Mobile Wallet Passes: Let buyers save their loyalty card to Apple Wallet or Google Pay for quick access in your retail stores.
Location-Based Alerts: Send push messages to mobile wallets when a buyer walks near your store to drive foot traffic.
Real-Time Updates: Keep point balances accurate across your website, mobile app, and retail shops without manual work.
Track Your Loyalty Program Success
See exactly how your rewards impact revenue. Yotpo gives you clear data to measure points usage, tier movement, and repeat purchase rates.
Revenue Tracking
View total sales driven by your loyalty members compared to guest checkouts.
Point Balance Reports
Track unused point balances so your finance team can plan for future discounts.
Campaign Performance
Find out which reward options drive the most engagement and adjust your strategy.
Scale Your Rewards Program Easily
Yotpo grows with you from day one. Start with our free plan to test the waters. Upgrade for advanced VIP tiers, custom rewards, and deep Shopify Plus features. Transparent pricing means you always know what you pay as your brand expands.
Why Choose Yotpo as Your Loyalty Management Software?
Built for Shopify
Yotpo connects deeply with Shopify and Shopify Plus. Your data syncs in real time without custom code.
Top Tech Partners
Link your rewards to the tools you already use. Yotpo connects directly with Klaviyo, Attentive, Gorgias, and ReCharge.
Flexible VIP Tiers
Build complex tier logic based on total spend, points earned, or specific purchases. You control the exact rules.
Omnichannel Ready
Reward buyers online and in real life. Connect your web store to Shopify POS and mobile wallet passes easily.
Free Plan Option
Launch your program with zero risk. Small brands can use our free tier to build a basic points program and grow.
Dedicated Support
Get expert help when you need it. Our team guides you through setup, launch, and ongoing program growth.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
Loyalty management software helps brands build and run custom rewards programs. You use it to track customer points, set up VIP tiers, and manage referral links. The tool handles all the math behind the scenes, updating point balances when shoppers buy items or follow your social accounts.
A good platform makes it easy to launch campaigns without writing code, letting you design your rewards page to match your brand style perfectly. As your business grows, you can add complex rules like expiring points or custom perks. Read more about how to set up your program on the Yotpo loyalty page.
How does loyalty management software increase repeat purchases?
Shoppers return to your store when they have points to spend. Loyalty management software tracks these points and reminds buyers to use them. You can send auto alerts when a customer nears a new VIP tier, creating a strong urge to buy one more item to unlock a special gift.
You also gain tools to run bonus point events during slow months. A double points weekend drives traffic when you need it most, and you control exactly which products earn extra rewards. To see how other brands boost their repeat sales, check out our customer case studies.
Can I connect loyalty management software to my email tool?
Yes, you can link your rewards program directly to your email marketing tool. Yotpo connects with top apps like Klaviyo to keep your data in sync. You can pull point balances and VIP tier status right into your email templates to send custom messages based on where a buyer sits in your program.
Sending targeted emails helps you drive more sales from your current list. You can trigger a message when points are about to expire or welcome new buyers with a special discount code. Explore all of our direct connections on the Yotpo integrations page.
Does Yotpo loyalty management software work with Shopify POS?
Yotpo connects directly to Shopify POS to link your online and retail stores. Your retail staff can see a buyer's point balance right at the cash register and apply discounts to an order with a single tap. Shoppers can also sign up for your program while checking out in person.
This setup gives your buyers a smooth experience no matter where they shop. They earn points online and spend them in your real-world store, and you can even use mobile wallet passes to send push alerts when a shopper walks near your shop. Learn more about our retail tools on the Yotpo loyalty platform page.
How do VIP tiers work in loyalty management software?
VIP tiers let you reward your most valuable buyers with better perks. You use loyalty management software to set rules based on how much a shopper spends, moving them up to the next rank when they hit a certain goal. Higher ranks usually offer better point multipliers, early access to sales, or free gifts.
Tiers give shoppers a goal to reach, and they will often add an extra item to their cart just to unlock the next level. You can name your tiers to match your brand vibe and design custom icons for each level. Review our pricing plans to see which tier features fit your needs on the Yotpo pricing page.
How long does it take to launch a rewards program?
You can launch a basic points program in just a few days. Yotpo gives you ready-made templates that speed up the design process, letting you simply choose your brand colors, upload your fonts, and pick your earning rules. The system handles the technical setup behind the scenes so you can focus on marketing.
Larger brands with complex needs might take a few weeks to map out custom rules. Our team helps you plan your VIP tiers and test your setup before going live to ensure your launch goes smoothly from day one. If you want to see the backend in action, you can request a demo today.
What kind of analytics does loyalty management software provide?
You get clear dashboards that show exactly how your program performs. Loyalty management software tracks total revenue driven by rewards members, showing you how many points shoppers earn versus how many they actually spend. The platform also shows you which specific campaigns drive the most engagement and sales.
These details help you adjust your strategy over time. If buyers hoard points, you can run a special event to encourage spending, and you can track your total point debt to keep your finance team happy. Discover more about our data tools on the Yotpo loyalty page.
Can I run a referral program with this software?
Yes, Yotpo includes a full referral engine built right in. You can give your buyers unique links to share with their friends and family, rewarding both people when a friend clicks the link and makes a purchase. You can offer flat discounts, free shipping, or bonus points for a successful share.
Referrals help you acquire new shoppers at a much lower cost than paid ads. Yotpo also includes fraud protection to block fake shares and self-referrals, tracking all referral revenue directly in your main dashboard. See how referrals fit into your growth plan on the Yotpo loyalty platform page.
Is there a free version of Yotpo loyalty management software?
Yotpo offers a free plan built just for small brands. This plan lets you launch a basic points and referral program with zero risk, rewarding buyers for purchases, account sign-ups, and social media follows. It is a great way to test how your audience reacts to rewards before you spend any money.
As your store grows, you can easily upgrade to a paid plan. Paid plans unlock advanced features like VIP tiers, custom rewards, and deep analytics, meaning you only pay for the tools you actually need at each stage of your growth. Check out the full feature list on the Yotpo pricing page.
How does loyalty software handle point expiration?
You control exactly when and how points expire. Most brands set points to clear out after a year of no activity, resetting the clock whenever a buyer makes a new purchase. This rule protects your profit margins and prevents massive point hoarding over time.
You can set up auto alerts to warn buyers before they lose their balance. A quick email reminding them of their points often drives a fast sale, creating natural urgency without feeling pushy. Talk to our team to map out your expiration rules when you request a demo.
Can shoppers redeem points directly at checkout?
Yes, Yotpo allows buyers to use their points right on the checkout page. They do not need to copy and paste codes from a separate rewards page, as a simple drop-down menu lets them choose how many points they want to apply to their order. This smooth process reduces cart abandonment and boosts sales.
Making rewards easy to use is the key to a strong program. When shoppers see their points turn into real money at checkout, they feel valued, making them much more likely to return for future orders. Learn more about the checkout experience on the Yotpo loyalty page.
Can I customize the look of my rewards page?
Yes, loyalty management software gives you full control over your design. You can use a simple drag-and-drop editor to build a rewards page that matches your brand perfectly, uploading your custom fonts, picking your exact brand colors, and adding your own images. This makes your loyalty program feel like a natural part of your website.
You can also design custom icons for your VIP tiers and point options. A good design builds trust and makes shoppers want to join your program, and you do not need a developer to make these changes. Explore all of our design tools on the Yotpo loyalty platform page.
How do I migrate from my current loyalty software?
Moving to Yotpo from another loyalty management software is a fast process. Our team helps you export your current customer data, point balances, and VIP tier status, mapping that data directly into Yotpo so your buyers never lose their hard-earned points. The switch happens quietly behind the scenes.
Your shoppers will simply log in and see their points ready to use. We guide you through the entire setup to make sure your new rules work perfectly, letting you upgrade your program without missing a single sale. Talk to our migration experts when you request a demo today.
Laura Doonin, Commercial Director
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