Build custom reward programs that keep shoppers coming back. Yotpo helps you launch points, VIP tiers, and referrals to grow your brand revenue.
Build custom reward programs that keep shoppers coming back. Yotpo helps you launch points, VIP tiers, and referrals to grow your brand revenue.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Build Custom Reward Programs
Launch a points and tier system that fits your brand perfectly. You can reward shoppers for purchases, social follows, and account sign-ups.
Custom VIP Tiers
Create unique status levels based on spend. Shoppers unlock better perks as they buy more from your store.
Flexible Point Rules
Give points for specific actions like leaving reviews or reading your blog. You control exactly how users earn rewards.
Quick Setup Campaigns
Launch new reward campaigns in minutes. Yotpo gives you ready-to-use templates to start driving repeat sales right away.
Branded Reward Pages
Design a rewards page that matches your site. You can change colors, fonts, and layouts without writing any code.
Custom Action Rewards
Reward buyers for taking actions unique to your brand. You can give points when they recycle products or take a quiz.
Turn Shoppers Into Advocates
Grow your customer base with built-in referral tools. Yotpo makes it easy for your best buyers to share your brand with their friends and family.
Two-Sided Rewards
Give perks to both the sender and the new buyer. This double reward setup drives more shares and brings in more sales.
Easy Sharing Links
Buyers get custom links they can text or email to friends. They can share your brand on social media with one click.
Post-Purchase Prompts
Ask for referrals right after a buyer checks out. They feel excited about their order and want to tell others about it.
Influencer Links
Track sales from your top brand fans. You can give VIP members special referral links that offer higher point payouts.
Fraud Protection
Yotpo blocks fake referrals on its own. You only give out points when real new customers make a valid purchase.
Connect Online and In-Store
Shopify POS Sync: Buyers earn and spend points whether they shop on your site or in your physical retail store.
Mobile Wallet Passes: Shoppers save their loyalty cards directly to Apple Wallet or Google Pay for quick access.
In-Store Redemptions: Store staff can look up a buyer profile and apply point discounts right at the checkout counter.
Push Messages: You can send quick alerts to mobile wallet passes when buyers have points expiring soon.
Track Your Loyalty Revenue
See exactly how your rewards program drives sales. Yotpo gives you clear data on point usage, VIP tier growth, and repeat purchase rates.
Revenue Tracking
View total sales driven by your loyalty members compared to guest checkout users.
Program Activity
Monitor how many points buyers earn and spend across your entire product catalog.
VIP Tier Movement
Track how fast shoppers move up your VIP ranks and see which tiers spend the most.
Grow From Startup to Enterprise
Start with our free plan and upgrade as your brand grows. Yotpo scales with you from your first sale to global expansion. You get clear pricing and deep app connections to tools like Klaviyo and ReCharge.
Why Choose Yotpo as Your Loyalty Program?
Shopify Native
Yotpo builds directly into Shopify and Shopify Plus. Your rewards program loads fast and syncs order data in real time.
Deep App Ecosystem
Connect your rewards to over 60 different apps. Yotpo links easily with Gorgias, Shopify Flow, and Attentive.
Mobile First Design
Buyers can check their points and claim rewards easily on their phones. The mobile view looks great and works fast.
Free Plan Option
Small brands can launch a basic points program at no cost. You only pay when your store reaches higher order volumes.
Custom VIP Logic
You control the exact rules for your VIP tiers. Set spend limits, point values, and special perks for your best buyers.
Expert Support Team
Get help from loyalty experts who know eCommerce. They guide you through setup and share tips to improve your program.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
Customer loyalty software is a digital tool that helps you reward buyers for their purchases. You use it to build points programs, VIP tiers, and referral campaigns. Brands give shoppers points when they buy items, leave reviews, or follow social accounts. Buyers then trade these points for discounts or free gifts. This cycle keeps people coming back to your store instead of buying from someone else.
A strong rewards setup drives more revenue and builds long-term brand fans. You can track exactly how often members return and how much they spend. You control the rules, the rewards, and the design to match your brand style. Read more about how to set up your loyalty program and start growing your repeat sales today.
How does Yotpo customer loyalty software work with Shopify?
Yotpo connects directly to your Shopify admin panel. You install the app and it syncs your customer data right away. When a shopper makes a purchase on your site, Yotpo reads the order total and adds points to their account. You do not need to write any code to make this happen. The points show up on your storefront instantly so buyers can see their new balance.
Store owners can add reward widgets directly to their Shopify theme. Buyers can apply their point discounts right at the checkout screen. Yotpo also links with Shopify POS so you can reward people who buy in your physical store. Check out our integrations page to see how we connect with your favorite eCommerce tools.
Can I customize my VIP tiers?
Yes, you have full control over your VIP tier structure. You decide how much a buyer needs to spend to reach each new level. Brands often create three or four tiers like silver, gold, and platinum. You can give better perks to your top tiers to motivate shoppers to spend more. For example, platinum members might get free shipping or early access to new product drops.
You can also design the look of your VIP page to match your brand colors and fonts. Shoppers love seeing their progress bar fill up as they get closer to the next rank. They feel valued when they unlock exclusive rewards. Learn more about VIP structures on our loyalty platform and see how top brands build their tiers.
How do referral programs help my business grow?
Referral programs turn your happy buyers into a sales team. You give your current customers a custom link to share with their friends. When a friend clicks the link and buys something, both people get a reward. This setup brings in new shoppers who already trust your brand because a friend sent them. It costs you less money than buying ads on social media.
Yotpo tracks all these referral links on its own. You can see exactly which customers bring in the most new buyers. You can even reward your top advocates with extra points to keep them sharing. View our case studies to see how other brands use referrals to lower their customer acquisition costs.
Does Yotpo offer a free plan for small brands?
Yotpo offers a free plan for stores that are just starting out. You can launch a basic points and referral program without paying any monthly fees. This plan lets you reward buyers for purchases, account sign-ups, and social media follows. It is a great way to test how a rewards program works for your specific audience. You get access to our standard design templates to build your page quickly.
As your store gets more orders, you can upgrade to a paid tier. The paid plans unlock advanced features like custom VIP tiers and deeper app connections. You only move up when your brand is ready to scale. Review our pricing page to compare all the features included in the free and premium plans.
Can buyers use their points in my physical retail store?
Buyers can earn and spend points at your physical checkout counter. Yotpo links directly with Shopify POS to connect your online and offline sales. When a shopper buys an item in your store, the cashier can look up their email address. The system shows their current point balance right on the register screen. The cashier can apply a point discount to the order right then and there.
This cross-channel setup creates a great experience for your buyers. They do not have to worry about where they shop to get their rewards. You can also offer mobile wallet passes so buyers can scan their loyalty card from their phone. Request a demo to see how the POS connection works in real time.
How do I track the success of my rewards program?
Yotpo gives you a clear dashboard to track all your program data. You can see how many points buyers earn and how many they actually spend. The dashboard shows you the total revenue driven by your loyalty members. You can compare this number to the revenue from guests who do not join the program. This data proves the exact value your rewards program brings to your business.
You can also track how many people join your VIP tiers each month. The reports show you which reward options are the most popular with your shoppers. You can use these details to tweak your point values and run better campaigns. Explore the analytics tools on our loyalty page to learn more about tracking your success.
What apps connect with Yotpo customer loyalty software?
Yotpo connects with over 60 different eCommerce apps. You can link your rewards program to your email marketing tool like Klaviyo. You can send point balance updates directly to your buyers in their weekly emails. You can also connect to SMS tools like Attentive to text shoppers when they unlock a new VIP tier. These connections make your marketing messages much more personal.
You can link Yotpo to helpdesk apps like Gorgias as well. Your support team can see a buyer's point balance while they answer a ticket. They can even give out bonus points to resolve a complaint quickly. Visit our integrations directory to find all the tools that work with our platform.
How do mobile wallet passes work for loyalty members?
Mobile wallet passes let buyers save their reward details on their phones. Shoppers download a digital card to Apple Wallet or Google Pay with one click. This card shows their current point balance and their VIP tier status. The balance updates on its own every time they make a new purchase. Buyers love this because they do not have to log into your website to check their points.
You can use these wallet passes to send push messages directly to a buyer's phone screen. You might send an alert when they have points expiring soon or when a big sale starts. This keeps your brand front and center on their most used device. Learn more about mobile features on our loyalty software page.
Can I reward buyers for leaving product reviews?
You can give buyers points when they write a review for an item they bought. This is a great way to build up social proof on your product pages. Shoppers are much more likely to leave a rating if they know they will get points for it. You can even offer extra points if they add a photo or a video to their review. These photos help other shoppers feel confident enough to buy.
Yotpo makes it easy to link your reviews and loyalty programs together. The system checks to make sure the review is real before it gives out the points. You do not have to worry about people spamming your site just to get rewards. Read about our reviews tools to see how you can collect more ratings today.
How do I migrate my existing rewards program to Yotpo?
Moving your current points program to Yotpo is a fast process. You export your member list and their current point balances from your old tool. You then upload that file directly into the Yotpo admin panel. The system maps the data and creates new profiles for all your shoppers. Your buyers do not lose any of their hard-earned points during the move.
Our support team guides you through every step of the data transfer. They check the files to make sure all the numbers match up perfectly. You can launch your new rewards page as soon as the data loads. Check out our loyalty platform to see how easy it is to make the switch today.
Can I run special point campaigns during the holidays?
Yes, you can run custom point campaigns for any major shopping event. Brands often run double point weekends during Black Friday or Cyber Monday. You set the start and end dates in the admin panel ahead of time. The system updates the point values on its own when the sale begins. This creates urgency and pushes buyers to complete their orders fast.
You can also limit these special campaigns to your top VIP tiers. This makes your best buyers feel valued and drives even more revenue from them. You can track the success of these holiday sprints in your data dashboard. View our case studies to see how top brands use holiday campaigns to boost their sales.
How does customer loyalty software improve my profit margins?
Customer loyalty software improves your profit by driving repeat purchases. It costs much less to sell to a current buyer than to find a new one. When shoppers join your rewards program, they buy from you more often. They also tend to spend more money on each order to reach the next VIP tier. This higher order value directly increases your overall profit margins.
You also save money on ads because your buyers refer their friends to your brand. The points you give away cost less than the ad spend needed to acquire those same buyers. You build a base of loyal fans who choose your store over cheaper options. Review our pricing plans to find a setup that fits your budget and goals.
Laura Doonin, Commercial Director
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