Built for Growth. Proven Results.

Customer Loyalty Program Software Customer Loyalty Program Software

Yotpo is the loyalty platform for modern brands. Engage customers with flexible customer loyalty software built to increase customer lifetime value. Yotpo is the loyalty platform for modern brands. Engage customers with flexible customer loyalty software built to increase customer lifetime value.

25,000+

Loyalty Programs Launched

41%

Increase in RPR for Members

59%

Increase in CLTV for Members

25k+

Loyalty Programs Launched

Integrations

Flexible Loyalty Mechanics

Configure complex earning rules to help customers earn points. Incentivize customers for purchases, social engagement, and more to drive loyalty across your entire business.

Dynamic Reward Management

Offer personalized rewards and experiences. From discounts to experiential rewards, give loyal customers reasons to redeem rewards and encourage repeat purchases.

Tiered Reward Structures

Segment your customer base with VIP tiers. Reward customers who spend more with exclusive perks, driving higher brand affinity and increasing customer lifetime.

Actionable Customer Data

Leverage customer data to refine your marketing automation. Analyze customer behavior to understand what drives value and retain customers effectively.

Campaign Scheduling

Schedule campaigns to keep your loyalty program top of mind. Use our loyalty management tools to incentivize specific behaviors and boost program performance.

Integrated Customer Journey

Seamlessly incorporate referrals into the customer journey. Engage customers at the right moment to maximize ROI and strengthen customer relationships.

Incentives for Advocates

Reward customers for referring friends. Offer point balance boosts or exclusive perks to ensure your most active users continue referring new shoppers.

Program Performance Tracking

Monitor your referral success with detailed reporting. Track how customer referrals impact your bottom line and optimize your strategy to drive sales.

Targeted Promotions

Identify which customer interactions lead to the highest value. Use these insights to create personalized incentives that resonate with your target audience.

Customer Engagement

Manage customer interactions to keep your program fresh. Ensure your customer loyalty software evolves with your business needs and customer preferences.

Apple Wallet & Mobile Wallet: Enable customers to save digital loyalty cards to Apple Wallet for easy access in store and online.

Digital Stamp Cards Experience: Offer a modern take on digital stamp cards. Customers earn points via receipt scanning or POS integration.

In Store Connectivity: Connect your online and offline data. Allow customers to redeem rewards in store for a seamless performance.

Push Messages: Send push messages via mobile wallet passes to notify customers of new rewards, driving them back to purchase.

Make better, revenue-driving decisions, faster

Analyze Behavior

Use real-time data to analyze customer behavior and optimize your customer loyalty program for maximum engagement.

Detailed Reporting

Access detailed pricing information and ROI metrics. Understand how loyalty points influence repeat purchases.

Data Accessibility

Easily access data to refine reward structures and ensure your customer loyalty software meets your evolving business needs.

Why choose Yotpo as your Customer Loyalty Platform?

Proven Track Record

We have a proven track record of helping brands increase customer loyalty. Our customer loyalty software is trusted by thousands to drive retention.

Loyalty Experts

We are more than just software. Our team of loyalty experts provides the technical expertise and strategy you need to build a perfect loyalty program.

Technical Expertise

Get access to deep technical expertise. We integrate with your existing marketing automation and third party apps to ensure seamless performance.

All The Tools

From digital loyalty cards to VIP tiers, we provide all the tools you need. Manage reward management and customer engagement in one place.

Customization

Tailor your program with personalized rewards. Our loyalty management software allows for deep customization to match your brand's unique identity.

Support

We support your growth. Whether you need help with reward structures or analyzing program performance, our team is here to help you succeed.

CLTV with Yotpo

"Yotpo is exactly what I envisioned; everything we need to optimize our retention strategy and post-purchase experience.

James Reu
Ecommerce Manager

2.2x

increase in CLTV

2.2x

increase in CLTV

"We knew we needed to transition to a more sophisticated solution that could scale with our business."

Genna Rodney
Associate Manager, CRM & Loyalty

15.4x

ROI

15.4x

ROI

"The team continues to deliver amazing ongoing support. Our loyalty program is exactly what we had envisioned."

Kim Zorn
Head of Performance

We integrate with 60+ partners

All Integrations

FAQs: Customer Loyalty Software

What is customer loyalty program software?

Customer loyalty program software is a digital solution that helps businesses retain customers by rewarding them for their repeated engagement and purchases. Unlike traditional paper punch cards, modern customer loyalty software allows you to track customer behavior, manage reward structures, and automate personalized incentives at scale.

With Yotpo's customer loyalty platform, you can create a program where customers earn points for every interaction—whether that's a purchase, a social follow, or a referral. This software centralizes customer data, making it easier to analyze customer behavior and segment your audience. By using advanced loyalty management tools, you can increase customer loyalty, drive repeat business, and ultimately boost Customer Lifetime Value (CLTV). It’s the engine behind a successful retention strategy.

How do digital loyalty cards work with Yotpo?

Yotpo modernizes the concept of digital loyalty cards by integrating directly with mobile wallets. Instead of carrying a physical card, your customers can download a digital pass to their Apple Wallet or Google Pay. This functions similarly to digital stamp cards but with much more power.

Through these mobile wallet passes, you can send push messages directly to customers' lock screens to notify them of point balance updates, new rewards, or VIP tier changes. This keeps your brand top-of-mind and encourages customers coming back to your store. It bridges the gap between online and in store experiences, ensuring seamless performance across all channels. Whether you are a small business or a large enterprise, offering digital loyalty cards via mobile wallet is a key driver for customer engagement.

Can I migrate from a "loopy loyalty" style app?

Yes, absolutely. Many growing brands start with simple digital stamp card apps or basic "loopy loyalty" style solutions but eventually outgrow them. As your business needs evolve, you need more than just a digital punch card; you need comprehensive loyalty management software.

Migrating to Yotpo is straightforward. We allow you to transfer your existing customer base, including their current point balance and status, so you don't lose valuable history. Moving from a basic loopy loyalty app to Yotpo's customer loyalty platform unlocks advanced features like deep segmentation, tiered programs, and integration with your entire tech stack (including email and SMS). This transition is often the step brands take when they want to seriously maximize ROI and drive loyalty beyond just unlimited stamps.

Does the software support unlimited customers?

Yes, Yotpo's customer loyalty software is built to scale. Whether you have a few hundred loyal customers or millions of casual shoppers, our infrastructure supports unlimited customers and unlimited transactions.

We understand that as you grow, your program performance needs to remain stable. Our platform handles high volumes of customer data and simultaneous interactions without compromising speed. You can manage multiple brands under one account if you are an enterprise, or start small with our free plans. We provide detailed pricing information to ensure you find a plan that fits your stage of growth. You can engage customers without worrying about hitting a cap on your customer base, ensuring you never miss an opportunity to reward customers.

How does loyalty software improve customer retention?

Customer loyalty software improves retention by creating a value exchange that encourages repeat purchases. By using a loyalty program, you give customers a tangible reason to choose you over a competitor.

Through features like personalized rewards and VIP tiers, you build an emotional connection and brand affinity. Our loyalty management tools allow you to identify at-risk customers and target them with specific campaigns—like double points or exclusive perks—to win them back. Furthermore, by analyzing customer behavior through our dashboard, you can understand exactly what motivates your shoppers. This data-driven approach allows you to refine your strategy, ensuring you retain customers for the long term and increase their customer lifetime value.

Can I integrate with third party apps?

Yes, integration is a core strength of Yotpo's platform. We believe your loyalty program should sit at the heart of your marketing ecosystem. We integrate seamlessly with major eCommerce platforms (like Shopify), email marketing tools, help desks, and Point of Sale (POS) systems.

This connectivity ensures that customer data flows freely across your entire business. For example, you can use loyalty data to segment email campaigns in your marketing automation tool, or allow support agents to see a customer's VIP status in your help desk. We also connect with third party apps for reviews and subscriptions. This technical expertise ensures seamless performance and a unified customer journey.

Is the platform suitable for small businesses?

Yes, Yotpo is designed to support businesses of all sizes. While we power some of the world's largest brands, our solution is also perfect for small businesses looking to build their first rewards program.

We offer flexible plans that allow you to start with the essentials—like a points-based program and referral program—and upgrade as you grow. You get access to all the tools needed to launch a professional program, including digital loyalty cards and basic analytics. Plus, with options to cancel anytime on monthly plans, you have the flexibility to adapt to your business needs without long-term risk. It's the perfect loyalty program starting point to incentivize customers and drive early growth.

What are experiential rewards?

Experiential rewards are benefits that go beyond simple discounts. They are powerful tools to build brand affinity and increase customer loyalty among your top-tier shoppers.

With Yotpo's reward management features, you can offer unique experiences such as early access to new products, invitations to exclusive events, or private consultations. Unlike standard loyalty points that are redeemed for money off, experiential rewards create memorable moments that deepen customer relationships. They are particularly effective for engaging your most loyal customers (VIPs) who already love your product and value exclusivity. This strategy helps differentiate your brand and encourages customers to engage more deeply with your community.