Yotpo helps you build a custom customer loyalty program. Reward shoppers, launch VIP tiers, and grow customer lifetime value on autopilot.Yotpo helps you build a custom customer loyalty program. Reward shoppers, launch VIP tiers, and grow customer lifetime value on autopilot.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Manage Your Customer Loyalty Program
Set up points and VIP tiers to keep shoppers coming back. Yotpo gives you the tools to build a custom rewards program that fits your brand.
Custom VIP Tiers
Create custom VIP tiers to reward your best shoppers. You can offer special perks to buyers who reach higher levels.
Point Earning Rules
Give points for purchases, social follows, and birthdays. Shoppers earn rewards fast and return to your store to buy.
Easy Reward Redemption
Let buyers use points for discounts or free products at checkout. A smooth process drives more repeat purchases.
Mobile Wallet Passes
Send digital loyalty cards straight to Apple Wallet and Google Pay. You can reach shoppers with direct push messages.
Custom Brand Design
Match your customer rewards page to your exact site design. You control the colors, fonts, and layout completely.
Grow Fast With Referral Programs
Turn your loyal buyers into your best marketing channel. Yotpo makes it easy to set up referral programs that bring in new shoppers.
Give And Get Rewards
Offer a discount to the new buyer and points to the referrer. Both sides get a clear reason to complete the purchase.
Custom Referral Links
Give each member a unique link to share with friends. Shoppers can post these links on social media or in texts.
Post Purchase Prompts
Ask buyers to refer friends right after they check out. It's the moment they're most engaged and most likely to spread the word.
Fraud Prevention Tools
Stop fake referrals before they happen. Yotpo detects and blocks suspicious referral activity to prevent users from gaming the system.
Campaign Tracking
See exactly which shoppers bring in the most new buyers. You can reward your top advocates with bonus points.
Connect Online And In Store Sales
Shopify POS Sync: Sync your customer loyalty program across your website and retail stores so shoppers earn points anywhere.
Omnichannel Rewards: Let buyers redeem their points at the physical checkout counter or on your mobile site.
Real Time Updates: Update point balances instantly when a shopper buys an item in your retail store.
Unified Profiles: Keep all purchase data in one place to track customer lifetime value across all sales channels.
Track Your Loyalty Program Results
See how your points program drives revenue. Yotpo gives you clear data to measure customer retention and repeat purchases.
Revenue Tracking
See exactly how much money your rewards program generates.
Member Activity
Track how often shoppers redeem points and join VIP tiers.
Program ROI
Measure the true impact of your customer rewards on total sales.
Scale Your Customer Loyalty Program
Yotpo grows with your brand from first sale to global enterprise. Connect with tools like Klaviyo, ReCharge, and 60+ apps to build a loyalty program that scales without limits.
Why Choose Yotpo For Your Customer Loyalty Program?
Deep Shopify Sync
Yotpo connects directly to Shopify and Shopify Plus. You get a native feel that loads fast and works perfectly.
60+ Integrations
Connect your loyalty app to Klaviyo, Gorgias, and Attentive. You can trigger messages based on point balances.
Mobile Wallet Passes
Send digital cards to Apple Wallet and Google Pay. You can reach buyers on their phones with direct push alerts.
Free Plan Available
Launch your points program at no cost. Small brands can start rewarding shoppers and upgrade as they grow.
Advanced VIP Tiers
Build complex tier structures based on spend or points. You control exactly how shoppers move up the ranks.
Proven Enterprise Scale
Rely on software built for high volume stores. Global brands trust Yotpo to handle massive traffic spikes.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
How do I start a Customer Loyalty Program for my store?
Setting up a Customer Loyalty Program takes just a few steps. You start by choosing how shoppers earn points. Most brands reward purchases, social media follows, and account sign ups. You then decide what rewards buyers get when they redeem those points. A simple discount works well for new stores.
You can customize the look of your rewards widget to match your brand style. Yotpo makes it easy to launch your program quickly. You can test different point values to see what drives the most repeat purchases. Read more about our loyalty software to get started.
Can I connect my loyalty app to my email marketing tool?
Yes, Yotpo connects directly to major email tools like Klaviyo. You can sync your point balances and VIP tiers into your email platform. You can then send custom messages based on a shopper's loyalty status. You can remind buyers when they have points to spend.
Sending targeted emails helps increase your customer lifetime value. Buyers respond better when they see their actual point balance in their inbox. You can also trigger emails when a shopper unlocks a new VIP tier. Check out our integrations to see all supported tools.
Does Yotpo support omnichannel loyalty programs?
Yotpo connects your online store and your physical retail locations. Shoppers earn points whether they buy on your website or at your store checkout. You can sync data across Shopify POS to keep point balances accurate everywhere.
Buyers love having one single account for all their purchases. They can earn points online and redeem them in person. This approach builds stronger brand loyalty across all your sales channels. Learn more about our features on the loyalty platform page.
How do VIP tiers improve customer retention?
VIP tiers give shoppers a clear goal to reach. When buyers know they are close to a new tier, they often make an extra purchase. You can offer special perks like free shipping or early access to sales for your top tiers.
These exclusive rewards make your best buyers feel valued. They will choose your store over others to keep their VIP status. A strong tier system turns casual buyers into true brand fans. See how other brands use tiers in our case studies.
What makes a successful referral program?
A strong referral program offers clear value to both people. The current shopper needs a good reason to share your brand. The new buyer needs a strong reason to make their first purchase. Offering a discount to the friend and points to the referrer works best.
You also need to make sharing easy. Yotpo gives each member a custom link they can text or post online. Tracking these links helps you see which buyers bring in the most new revenue. Review our pricing plans to find the right setup for your referral strategy.
Can shoppers save their loyalty cards on their phones?
Yes, buyers can save digital loyalty cards directly to their phones. Yotpo supports both Apple Wallet and Google Pay. Shoppers can check their point balance without logging into your website.
You can send push messages straight to these mobile wallet passes. This gives you a direct way to reach buyers on their home screens. You can alert them about double point days or expiring rewards. Request a demo to see how mobile passes work.
Is there a free plan for small businesses?
Yotpo offers a free plan to help new stores get started. You can launch a basic Customer Loyalty Program without paying monthly fees. The free plan includes point earning rules, a rewards widget, and a referral program.
You get to test how a points program works for your specific audience. As your store grows and you need more features, you can upgrade your plan. You only pay for what you need as your order volume increases. View the full details on our pricing page.
How do I measure the ROI of my Customer Loyalty Program?
Yotpo provides clear dashboards to track your program results. You can see exactly how much revenue comes from loyalty members versus non-members. The data shows you how often shoppers redeem points and use referral links.
You can track your overall customer lifetime value to see if it grows over time. Watching these metrics helps you adjust your point values and tier rewards. You want to make sure your program drives real profit. Explore our analytics tools on the loyalty features page.
Can I customize the design of my rewards page?
You have full control over how your rewards page looks. Yotpo lets you change the colors, fonts, and layout to match your website. You can upload your own icons for different ways to earn points.
A custom design makes your program feel like a natural part of your store. Shoppers trust programs that look professional and on-brand. You can build a dedicated landing page just for your rewards members. See examples of custom designs in our brand case studies.
Does Yotpo integrate with subscription apps?
Yotpo connects with major subscription tools like ReCharge. You can reward shoppers for starting a new subscription or renewing an existing one. Buyers can also apply their points to upcoming subscription orders.
Combining subscriptions with a points program drives massive customer retention. Buyers get double the value when they commit to regular deliveries. You keep them engaged month after month with new rewards. Browse all our subscription partners on the integrations page.
How do point expiration rules work?
You can set points to expire after a certain amount of time. Many brands choose a window like six months or one year of no activity. If a shopper does not buy anything or earn points in that time, their balance clears.
Expiration rules create urgency. You can email buyers a few weeks before their points expire to prompt a purchase. This tactic brings inactive shoppers back to your store. Learn more about setting up rules on our loyalty platform page.
Can I reward shoppers for writing product reviews?
Yes, you can give points to buyers who leave reviews on your store. This gives shoppers a strong reason to share their thoughts. You can offer extra points if they add a photo or video to their review.
Getting more reviews helps build trust with new site visitors. When buyers see real photos from other shoppers, they feel safe buying. You grow your social proof and your loyalty membership at the same time. Check our reviews software to see how this connects.
How do I migrate from my current loyalty app?
Moving to Yotpo from another app is a fast process. Our team helps you export your current member list and point balances. You then import that data directly into your new Yotpo account.
Shoppers keep their points and their VIP status during the move. They will not lose any rewards they already earned. You can launch your new program without disrupting the buyer experience. Reach out for a demo to discuss your migration plan.
Do loyalty programs work for high end brands?
High end brands see great results with a Customer Loyalty Program. Instead of offering deep discounts, luxury stores focus on exclusive perks. You can offer early access to new product drops or private shopping events.
VIP tiers work perfectly for luxury buyers who want status. They will spend more to reach the highest tier and unlock special treatment. You build a feeling of prestige while driving repeat purchases. Read our case studies to see luxury brands in action.
How does Shopify Flow work with Yotpo?
Yotpo connects directly to Shopify Flow to help you save time. You can build custom workflows based on loyalty events. For example, you can tag a customer in Shopify when they reach a new VIP tier.
You can also trigger actions in other apps when a shopper earns points. This setup helps you run your store on autopilot. You spend less time doing manual tasks and more time growing your brand. View the setup steps on our integrations page
Laura Doonin, Commercial Director
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