Yotpo helps you build a custom rewards program. Launch points, VIP tiers, and referrals to turn one-time buyers into loyal brand fans.Yotpo helps you build a custom rewards program. Launch points, VIP tiers, and referrals to turn one-time buyers into loyal brand fans.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Launch Your Custom Rewards Program
Build a loyalty program that fits your brand perfectly. Set up points, VIP tiers, and custom rewards to keep shoppers coming back for more.
Flexible Point Earning
Reward shoppers for purchases, social follows, and account sign-ups. You control exactly how customers earn their points.
Custom VIP Tiers
Create exclusive tiers based on spend or points earned. Give your best buyers special perks like early access to sales.
Tailored Reward Options
Let users redeem points for discounts, free shipping, or free products. Give them choices that match their shopping habits.
Branded Program Design
Match your rewards page to your store design. Add your fonts, colors, and logos to make the program feel like your own.
Active Campaign Rules
Run double point days or special holiday events. Boost sales during slow periods with targeted point campaigns.
Turn Top Buyers Into Advocates
Grow your audience with built-in referral tools. Let your best customers bring in new shoppers through trusted word-of-mouth sharing.
Simple Referral Links
Give each member a unique link to share with friends. Track every click and purchase back to the original sender.
Two-Sided Rewards
Reward both the sender and the new buyer. Give a discount to the friend and points to the advocate for a win-win setup.
Post-Purchase Prompts
Ask for referrals right after a successful checkout. Catch buyers when they feel most excited about your brand.
Social Media Sharing
Let users share their referral links on social channels. Reach a wider audience without spending more on paid ads.
Fraud Prevention Tools
Block fake accounts and self-referrals automatically. Keep your program secure and protect your profit margins.
Connect Rewards Across All Channels
Shopify POS Sync: Let shoppers earn and redeem points in your retail stores just like they do online.
Mobile Wallet Passes: Send digital loyalty cards to Apple Wallet and Google Pay for easy in-store scanning.
Push Messages: Send quick alerts through mobile wallets to remind users about their unused point balances.
Cross-Channel Tracking: View all online and offline purchases in one single customer profile to track total value.
Track Your Program Performance
See exactly how your rewards drive revenue. View clear data on point usage, tier movement, and overall program ROI.
Revenue Tracking
See how much money your loyalty members spend compared to guest checkout users.
Liability Reporting
Track outstanding point balances to plan your financial reports and future sales.
Tier Analytics
Find out which VIP levels drive the most repeat purchases and highest order values.
A Platform Built for Brand Growth
Start with our free plan and upgrade as your store grows. Yotpo scales from early-stage shops to global Shopify Plus brands. Connect easily with tools like Klaviyo, Attentive, and Gorgias to build a strong tech stack.
Why Choose Yotpo as Your Customer Loyalty Platform?
Native Shopify Build
Yotpo lives right inside your Shopify admin. Setup takes minutes without any custom coding work.
Deep Tech Ecosystem
Connect directly to over 60 apps. Link your rewards to your help desk, email tool, and subscription app.
Real-Time Syncing
Point balances update instantly after every purchase. Shoppers never have to wait to see their new rewards.
Mobile Wallet Ready
Give shoppers a digital card for their phones. Drive foot traffic to physical stores with easy scanning.
Advanced VIP Logic
Create complex tier structures based on rolling years or lifetime spend. Control exactly how users move up or down.
Transparent Pricing
Pay based on your actual order volume. Start free and only pay more when your business actually grows.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
A customer loyalty platform helps brands reward buyers for their actions. You can give points for purchases, social follows, or birthdays. Shoppers trade these points for discounts or free items. This setup gives people a clear reason to return to your store. You build stronger ties with your audience over time. It makes shopping fun and rewarding for everyone.
Brands use these tools to grow lifetime value. You spend less money on ads when buyers keep coming back. A strong program turns casual shoppers into true fans. Read more about our loyalty software to see how it works. You can launch a basic program in just a few days. Your team will love how easy it is to manage.
How does a customer loyalty platform increase sales?
Rewards programs give buyers a reason to choose your brand again. Shoppers want to earn points on every order they place. They will often add more items to their cart to reach a new VIP tier. This behavior drives up your average order value quickly. You see more revenue from your existing audience. Buyers feel smart when they earn rewards.
Points also create a sense of urgency for the buyer. You can set points to expire after a certain time. Buyers will return to spend them before they vanish. Check out our pricing plans to find a fit for your budget. You will see a clear return on your software cost. The extra sales cover the monthly fee easily.
Can I connect my customer loyalty platform to Shopify?
Yes, Yotpo connects directly to your Shopify store. The setup process takes very little time to finish. Your rewards widget will match your store theme perfectly. Shoppers can view their point totals right on their account page. They can claim rewards directly at the checkout screen. The whole process feels very natural for the buyer.
We also support Shopify Plus for larger brands. You can sync data across multiple stores or regions. Your team manages everything from one simple dashboard. View our app integrations to see all the tools we support. You can link your rewards to your email and SMS apps too. This keeps your messaging highly targeted.
What types of rewards can I offer my customers?
You can give buyers many different ways to use their points. Fixed amount discounts are a very popular choice. You can also offer free shipping on their next order. Some brands let users claim free products at checkout. You control exactly what items they can get. Buyers love having choices that fit their needs.
VIP tiers unlock even more options for your best buyers. You can grant early access to new product drops. You might offer invites to special brand events. Learn more by booking a demo with our team. We can help you plan the perfect reward structure. Your buyers will race to earn those top prizes.
How do referral programs work within the platform?
Referral tools help you get new buyers for a low cost. Your current shoppers get a unique link to share online. They send this link to friends and family members. The friend gets a discount on their first order. The original sender gets points when the friend buys something. Both sides win in this simple setup.
This creates a cycle of growth for your brand. People trust tips from friends more than paid ads. You can track every new sale back to the sender. Read our brand case studies to see real referral results. You will spot clear ways to grow your own audience. Word of mouth remains a powerful sales tool.
Does the customer loyalty platform work in retail stores?
Yes, you can link your online rewards to your physical shops. Yotpo works directly with Shopify POS. Cashiers can look up a buyer by their email address. They can add points for the in-store purchase right away. Shoppers can also use their online points at the register. The system updates their balance instantly.
We also offer digital wallet passes for mobile phones. Buyers save their loyalty card to Apple Wallet or Google Pay. They just scan their phone at the store counter. Visit our loyalty page to learn about our retail tools. You create a smooth trip for buyers across all channels. They get a great brand experience everywhere.
How do I track the success of my loyalty program?
Yotpo gives you clear dashboards to track your program health. You can see exactly how many points buyers earn and spend. The charts show your total revenue from loyalty members. You can compare this to buyers who do not join. This proves the value of your rewards program. You never have to guess about your return on investment.
You can also track how well your VIP tiers perform. Find out which level drives the most repeat orders. Use this data to adjust your point values over time. Explore our reviews software to add more social proof to your store. Both tools help you grow your brand faster. Data guides every choice you make.
Can I customize the look of my customer loyalty platform?
You have full control over how your program looks. You can add your own brand colors and custom fonts. Upload your logo and custom icons for your VIP tiers. The rewards page will look like a natural part of your site. Buyers will trust the program because it matches your brand. You do not need a developer to make changes.
You can also change all the text on the rewards widget. Call your points "stars" or "coins" if you prefer. Make the tone match your brand voice perfectly. Check our pricing page to see which design tools come with each plan. We make it easy to stand out. Your program will look highly unique.
How do VIP tiers help my customer loyalty platform?
VIP tiers turn shopping into a fun game for your buyers. People want to reach the top level to get the best perks. They will spend more money just to hit that next rank. You can base these tiers on total dollars spent. You can also base them on total points earned. You set the rules that make sense for you.
Top tier members become your most valuable buyers. They shop more often and spend more per order. You can treat them to special gifts to keep them happy. Request a custom demo to see how VIP logic works. We will show you how to set up your own rules. Your best buyers deserve the best treatment.
Is there a free version of the customer loyalty platform?
Yes, Yotpo offers a free plan for smaller stores. You can set up basic points and referral tools at no cost. This lets you test the software before you pay anything. You can start rewarding buyers on day one. It is a great way to build your first audience. You take zero financial risk to get started.
As your store grows, you can move to a paid plan. Paid plans unlock VIP tiers and more app connections. You only pay more when your order volume goes up. Read our success stories
Laura Doonin, Commercial Director
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