Winning eComm in the AI Era

Watch the full session as Shopify & Yotpo leaders break down how AI is reshaping shopping journeys, and how your brand can stay competitive.

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Meet the speakers:

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Ellen Dunne

Director of Product, Shopify

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Mujtaba Khambatti

Director of Product, Shopify

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Tomer Tagrin

Co-Founder and CEO, Yotpo

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Itai Bengal

VP of Strategy, Yotpo

Here’s what you’ll learn

Discovery Starts with AI

How the rise of ChatGPT and other AI tools is changing discovery and what it means for your brand’s visibility.

PDPs for Humans and LLM

Why product pages now need to serve both shoppers and AI systems, and how to structure them for success.

Trust in the AI Era

How UGC fuels AI answers, why authenticity challenges are growing, and why reputation management matters more than ever.

From SEO to GEO

Why SEO alone isn’t enough anymore, and how Generative Engine Optimization helps brands stay competitive.

Read the latest from Yotpo

To Buy or Not to Buy

A data-driven look at how reviews and AI are shaping shopper decisions.

AI Shopping Assistants Are Redefining eCommerce

The AI-Shopping playbook - how to make your products visible in AI-powered search results.

The Shoppers Have Spoken

We analyzed 51M reviews and wrapped them into 80+ trends & strategies.