Collect & Display Customer Video Reviews

Turn authentic customer videos into your highest-converting content. Social proof, storytelling, and trust—all in one.

“Customer reviews are invaluable. as a brand we know so much more about our products and what the customers actually want.”

Kim Zorn
Global Performance Director

Get a demo

112% Increase in AOV

“Reviews aren't just about acquiring customers; they're about keeping them in our community by directly addressing their feedback.”

Emma Standing
Head of Customer Experience & eCommerce

66% higher CVR with SMS review requests

“Shoppers find genuine customer experiences invaluable. It's a game changer, crucial to our performance.”

Graham Paddon
Head of Customer Experience

test

14% order to review rate

Build Trust Fast

Let shoppers see and hear from real customers to ease doubts and boost confidence.

Increase Conversion

Customer video reviews can increase shopper confidence and help drive higher conversion rates—especially when placed on key pages.

Make Content Go Further

Use videos across PDPs, ads, email, and social for more engaging, high-performing campaigns.

Built for Scale

Automate video review requests using post-purchase flows, or trigger campaigns to gather feedback at key customer milestones.

Reward Participation

Encourage more submissions with incentives like loyalty points, discounts, or early access to products. Yotpo integrates video reviews into your loyalty and referral workflows.

Seamless Collection

Request videos via email, SMS, or QR codes with pre-filled forms and clear prompts.

Easy Moderation

Review and manage submitted videos from your Yotpo dashboard—publish the best with just a few clicks.

Hassle-Free Publishing

Add customer video reviews to PDPs, homepages, or carousels in just a few clicks.

Highlight Real Experiences

Feature genuine feedback that reflects your brand’s values and product benefits.

Video Review FAQs

How do customers submit video reviews?

You can send automatic requests via email or SMS, or generate QR codes for in-store prompts. Customers upload directly from their phone or desktop—no apps required. This makes it easy to collect video testimonials at scale, without adding friction to the customer experience.

Are the video reviews moderated?

Yes. Reviews can be reviewed and approved manually through the Yotpo dashboard, giving brands control over what gets published. This ensures your customer testimonial videos align with your brand tone and quality standards.

Where can I use customer video reviews?

Anywhere! Brands use them on PDPs, landing pages, email campaigns, paid ads, and social posts to boost engagement and conversions. Whether it's a short testimonial video on a product page or a longer story for social, video content is proven to perform.

What makes Yotpo different from other video testimonial platforms?

Yotpo is built for eCommerce. We help you collect, manage, and display video reviews at scale—fully integrated with your product catalog and customer data. You can even combine video testimonials with visual UGC and review widgets to create rich, trustworthy experiences.

Can I use video reviews with other Yotpo products?

Absolutely. You can pair video reviews with Yotpo's Reviews, Loyalty, Visual UGC, SMS, and Email solutions to build comprehensive campaigns that move shoppers through the funnel. For example, you can reward loyalty members for submitting video reviews or include testimonial videos in automated SMS flows.

How do you ask customers for video reviews?

Yotpo enables brands to collect video reviews by sending requests via email or SMS, automatically after purchase. You can also use QR codes or create an earning rule in your loyalty program to incentivize submissions. Clear instructions and pre-filled forms help customers create and upload content in minutes.

What makes a good customer testimonial video?

A strong video testimonial includes a clear view of the speaker, a personal and authentic story, and specific product details. Short, honest, and unscripted videos often perform best. Encourage users to explain why they chose your product, how it solved their problem, and what results they’ve seen. These authentic video testimonials are powerful forms of social proof.

How do I start collecting testimonial videos?

Start by identifying key post-purchase moments to request a video testimonial. With Yotpo, you can create automated flows that ask customers to submit a testimonial video when they're most likely to be satisfied. Incentives, such as loyalty points, can increase participation.

What’s the difference between video reviews and testimonial videos?

The terms are often used interchangeably, but generally, a video review is a customer’s feedback focused on a specific product, while a testimonial video might be broader—talking about brand experience, service, or company values. Both serve as effective content in your review and UGC strategy.

Can I collect text and video testimonials together?

Yes. Yotpo’s review request flows allow customers to submit written reviews, star ratings, and video or image content all in one go. Combining text and video testimonials gives you more versatile content to use across channels.

Do video reviews help with online reviews overall?

Yes. Customer video reviews can enrich your online reviews strategy by adding authenticity and visual context. When embedded in a dedicated landing page or product page, they help visitors make confident purchase decisions faster.