Yotpo vs. Mailchimp

Why choose Yotpo over Mailchimp?

With 10+ years in eCommerce, Yotpo's intuitive email platform with pay-as-you-send pricing is built exclusively to help eCommerce stores grow.

Try for free

10,000 trusted reviews from

4.8

4.5

4.6

With 10+ years in eCommerce, Yotpo's intuitive email platform with pay-as-you-send pricing is built exclusively to help eCommerce stores grow.

10,000 trusted reviews from

4.8

4.5

4.6

Trusted by over 20,000 eCommerce brands globally

Nerdy Ink Chaser Fat & the Moon Little Rad Things Mool ICON Meals Cannaray Just Ingredients Peace Out Skincare Aviator Nation

How Yotpo stands out

Built for Shopify as a trusted partner

Seamlessly syncing with Shopify, Yotpo Email uses real-time product & customer data to power smarter campaigns that drive engagement, sales, and long-term growth for your eCommerce stores.

10+ years of eCommerce experience

Choosing Yotpo Email for your Shopify business means you choose a partner who knows eCommerce inside and out, with a proven track record and deep expertise in driving online growth.

Pricing that helps you grow

With Yotpo Email you get 1000 emails/month free - to test and perfect your strategy, at no cost to your business. You only pay when you’re ready to scale and only for the emails you send.

Support you can count on, 24/7

Our support team is here to help, guide, and ensure your success - we're just a message away! And in case you’re a self-starter, we have hundreds of how-to articles that make learning easy.

Yotpo offers powerful tools for email marketing at a fraction of the cost.
No contact caps, no locked features.

Capabilities

Grow subscribers at scale

10+ different ways to convert browsers into Email & SMS subscribers.

Provides some ways to grow your subscribers but very limited options.

Create emails that convert

Intuitive drag-and-drop editor, plus advanced multistep campaigns.

Easy-to-use editor, lacks advanced eCommerce-specific capabilities.

Make segments with ease

Take advantage of 180+ real-time filters across Shopify and Yotpo data

Limited real-time updates and fewer eCommerce data points.

Drive more sales on autopilot

Launch automated flows with dozens of eCommerce-specific triggers.

Basic automations - limited customization and key eCommerce triggers.

Optimize performance

Always know your email performance with deep eCommerce analytics.

Advanced email analytics, but lacks key eCommerce marketing insights.

Let our customers do the talking

See why eCommerce businesses on Shopify love and choose Yotpo over other providers.

Has all essential capabilities

This app as a whole has been our go to marketing resource and we are still learning more about all it can do.

4Curls

Love it for the ease-of-use and pricing model!

Great app, very easy to use after having issues on previous email marketing apps. We love that we are charged by what we actually send out, rather than a flat monthly fee, so that on slower months with less marketing, we are spending less.

Unspeakable

Migration is easy

We're in the process of migrating to Yotpo Email and their support has been so helpful! I highly recommend the app!

Terra Eco Baby Products

Best-in-class for eCommerce!

I'm thrilled to share that this app was a game-changer for my business The platform's exceptional support team went above and beyond to ensure my success. Their dedication and expertise helped me scale my business to new heights, and I'm forever grateful. If you're looking for a reliable partner to help grow your business - it's Yotpo!

PAP Art Store