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Olivia McNaughten
Product Marketing Manager @ Yotpo
June 18th, 2020

Yotpo Enables eCommerce Businesses to Syndicate Product Reviews to Walmart.com

We’re thrilled to introduce our new syndication partnership with Walmart.com, enabling brands to build credibility and drive more sales with a massive new audience.

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Earlier this week, Walmart announced that Shopify merchants would now have an easy-access channel to sell their products on Walmart Marketplace.

Brands that apply and are approved can connect their Shopify store to their Walmart Seller Account, enabling them to quickly and easily sync their product catalog and create product listings on Walmart Marketplace. By the end of this year, 1,200 Shopify merchants are expected to seamlessly sell through Walmart Marketplace via this new partnership. You can learn more about the Shopify and Walmart Marketplace partnership here.

To say that this is a huge opportunity for brands is an understatement. In their recent earnings report, Walmart reported a 74% increase in the eCommerce business, with their eCommerce predominantly fueling that growth. A combined study by USPS and comScore also found that 97% of online shoppers first browsed products on a marketplace before making an end purchase, and many merchants reported an increase in traffic back to their site once listed on the Marketplace.

Brands are now not only able to sell to the 120 million shoppers that frequent the Marketplace each month, but they also have the potential to create relationships with new shoppers and build long-term customer loyalty.

Coming Soon to Yotpo: Reviews Syndication on Walmart.com

We’re thrilled about how Shopify’s partnership will allow merchants to grow their business and expand their reach through Walmart Marketplace— particularly because Yotpo has been developing a partnership and integration that will even further empower these growing brands.

With that, we are excited to announce our syndication partnership with Walmart.com. This powerful partnership will enable brands to use Yotpo to syndicate product reviews and visual UGC to Walmart.com, regardless of their eCommerce platform.

This partnership will help brands amplify the impact of their content and bolster their presence on Walmart.com with up-to-date, trust-building social proof that drives sales.

How Yotpo Reviews & Ratings Will Help Brands on Walmart.com

By syndicating those hard-earned reviews to Walmart.com, brands will be able to:

  • Kickstart product reviews: For brands just starting out on Walmart.com, it can take time to generate sufficient reviews for each product. With Yotpo, brands can syndicate existing reviews from their owned channels, immediately bolstering their products with highly influential content.
  • Improve product rankings: Reviews are essential for product visibility in a highly-competitive marketplace, and syndication enables Yotpo brands to get ahead of the competition. Brands will be able to continually syndicate the high-quality content collected on their website, increasing the number of reviews on Walmart.com over time.
  • Reach new customers and build trust: Brands can capitalize on the unprecedented exposure from Walmart.com by instantly building credibility with potential customers through authentic, trust-building reviews.

Reviews syndication to Walmart.com will be available later this summer. To join the waitlist, please enter your email below.

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