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Arik Metzer
Data Protection Officer @ Yotpo
April 15th, 2018

There are a few things you may want to take into consideration when preparing for GDPR…

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GDPR is changing the way businesses all over the world process and handle customer data.

As our clients trust us with some of their customers’ most valuable data, we are dedicated to ensuring the highest standard when it comes to their data privacy. We are compliant with SOC2 and Privacy Shield, and now working diligently toward GDPR compliance by implementing strong privacy protections in line with the new requirements.

Ahead of GDPR coming into effect on May 25th 2018, we are committed to giving you all the information you need to navigate this new regulation.

So, what is GDPR?

The General Data Protection Regulation (GDPR) is a new law that regulates how the personal data of EU residents can be collected, used, and processed by businesses. As the most important set of laws relating to data privacy of the last 20 years, GDPR will affect how any company big or small collects and handles the personal data of their customers.

It will codify the rules of preexisting EU data protection laws, but also includes new regulations that expand the protection of the right to privacy of EU residents by introducing new requirements for data controllers and processors.

What does GDPR mean for my business?

GDPR gives individuals more rights when it comes to the usage of their data and, as a result, provides new guidelines for any business that collects or processes the personal data of its customers.

If you are wondering what ‘personal data’ means, it is defined in the GDPR as “any information relating to an identified or identifiable natural person.” The new regulation includes expanded rights regarding personal data, added security requirements for organizations, and secure transfer mechanisms between entities both within and outside of the EU. This means that GDPR can also apply to US entities with services that are provided to EU customers, for example.

The requirements of GDPR create a new standard for data protection, and are just good business practice when it comes to creating better transparency and trust between brands and customers. You can find a detailed guide explaining the day-to-day responsibilities of businesses when it comes to the personal data of its customers here.

How do I prepare?

There are a few things you may want to take into consideration when preparing for GDPR:

  • Updating your privacy policy in light of the new laws
  • Understanding your responsibilities under GDPR
  • Taking into consideration your employees and third party obligations

Every business is different, and may have different obligations under GDPR, so our best recommendation to you is to find out how the new regulation may affect your business by consulting with a lawyer.

You should also consider checking that any SaaS vendor your business uses is GDPR compliant as we near closer to May 25th.

Data protection means better business

If a consumer is confident that their data will be protected, they can feel easier about sharing their personal information when active online. As the eCommerce space continues to grow, these new laws provide an excellent framework for the protection of customer data privacy.

“Yotpo is all about providing consumers with a trustworthy shopping experience, and that extends to reviewers who share their thoughts, photos, and more. This is why our customers have our commitment to GDPR compliance, protect their privacy and to ensure all customers feel confident with every interaction.” — Tomer Tagrin, Yotpo Co-founder & CEO

We are excited to offer the highest standard of service when it comes to our customers and are committed to keeping you updated as you make your preparations for GDPR.

If you have any questions or concerns regarding the new GDPR laws, feel free to get in touch Yotpo’s Data Protection and Compliance team by visiting our website.

 

Please note that this post does not include any legal or professional advice. You should consult with your legal counsels and IT experts for compliance with privacy and data protection laws.

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