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Create unexpected holiday campaigns on social

Unique holiday campaigns can get 4.5x more social engagement

An unexpected take on any holiday campaign elicits a stronger response than the usual cliche ads, prompting your followers to participate.

Focus your Valentine’s Day social marketing campaigns on self-love instead of coupledom, or try shying away from the usual family-centric messaging on Christmas to catch your followers off guard:

  • LL Bean took a fun approach to the 12 Days of Christmas, changing it to the #12daysofpuppies for an Instagram campaign. Their creative Christmas Eve puppy image earned them 4.5x more likes compared to a traditional pumpkin photo posted for Halloween.
  • Starbucks’ #redcupcontest pulled in 40,000 entries by inviting customers to create their own designs, instead of using cliche holiday images.

Create a social media campaign that invites a broader range of consumers to participate and connect with your brand by expanding tired holiday messaging. Invite participants to tag their friends and leave comments.

Real Example
Nina Ricci celebrated friends over boyfriends on Valentine’s Day. Their #MyBestValentine Instagram campaign invited customers to send in pictures and videos of themselves with their best friends and the brand’s perfume. The tags, comments, and likes showed that women everywhere really connected with Nina Ricci’s message.
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