How Yotpo’s Ratings and Reviews Widgets can help you boost conversion
Show your best reviews with the Reviews Carousel
Lots of websites do a good job of securing trust on product pages, but many struggle to create engaging content along the rest of the customer journey. Yotpo’s review carousel can be placed along other pages of your site – including your home page, cart page, and checkout. Using sentiment analysis technology that recognizes the meaning of words used in reviews you collect from your customers, the reviews widget shows only the best and recent reviews to the rest of your customers. The review and ratings widget is designed to be space efficient and mobile friendly, so that when a customer lands on your site they are able to see it straight away without scrolling. Your customers are looking for quick and easy-to-digest information; give them the information they need so they don’t have to search for it using the reviews widget.
Establish trust with verified buyers
Trust is hard to earn with customers. Naturally, they are hesitant to believe many customer product reviews they see on the web. Oftentimes they may be fake, or even created by the business itself to help boost their online image.
With the verified buyer feature, Yotpo will send an email from the store to the buyer asking them to leave a review. Once they have done so, they are considered a verified buyer and a check mark appears next to their review on the rating widget. This simple, yet effective step in the review process allows for potential shoppers to feel confident in knowing the review left is real and authentic.
Show off your verified reviews with review badges
The more reviews you have, the more transparency you create with customers. Even bad reviews are important to ensure both balance and authenticity of your product. With Yotpo review badges, proudly show the milestone number of reviews that your store has reached.
Once a customer clicks on the badge, it will take them to a testimonial page where they can see all your site reviews on rating widgets. To top it all off, users are able to navigate to specific product testimonial pages to get more specific information.
Using your negative reviews on your site through a review and rating widget is a way to show your customers not only that you are able to receive their honest feedback, but it provides you with an opportunity to address their concerns – which bolsters their trust in your brand, and adds to their overall experience of shopping with you.
Customize the look and feel of your widget
The ratings widget allows you to prominently showcase your reviews on product pages in a fully customizable format. Design the widget to match the look and feel of your store and customize the default sorting of your reviews to prioritize the order of the reviews shown in the widget. Each review will appear with a title, review content, and its associated star rating.
Promote products within the Reviews Widget
You can also use the rating widget to promote products on your website. The promoted products section of the new widget is great for leveraging the power of the star rating and the total number of reviews to drive visitors to specific products. Showcase your most popular products and select the reviews that you would like to appear on the widget, and motivate your customers to keep browsing your site.