Why you should generate reviews
Generating reviews means better results on site and off. Reviews are a powerful tool for increasing trust and sales throughout the buyer journey. Collecting more reviews means you have more opportunities to place user-generated content across your site and in your marketing campaigns.
Increase on-site conversion
Product and merchant reviews build trust with prospective customers and help motivate them to continue right through to checkout. Seeing other shoppers’ satisfaction with your products gives visitors confidence that your products are high-quality, and helps translate this buyer confidence into increased on-site conversions.
Boost traffic from search & social
When used off site, reviews attract quality traffic that converts. Google crawls and indexes your reviews so they show up in SERPs, Seller Ratings & Product Listing Ads. This increases organic traffic and the effectiveness of your paid ads. Review generation is like SEO gold for online stores — the more reviews you have, the more content Google has to crawl.
Improve ad ROI
Ads that feature user-generated content have a 3x higher CTR on average than regular ads. Online shoppers who use search engines and social networks tend to ignore promotional messaging on their feeds and search pages; they don’t want to hear from brands, they want to hear from real people. By using review generation software to feature customer content on your ads, you can leverage community trust to bring more social referrals to your site.
Gain valuable insights
Reviews are key in understanding what your customers think of your service or products, and they help you make improvements to your business where it matters to your customers the most. Customers can give valuable insight into areas that you may not know to focus on, and can help you improve your online experience so that they keep coming back.