Twitter’s strength as a social platform is its aggregation of bite-sized chunks of information that users can digest at will rather than needing to wade their way through multiple sites and articles to find the information that matters.
For Twitter to work for you, it’s important to follow a variety of people that offer up a range of relevant and timely Tweets. When finding Twitter influencers, diversity is key.
Twitter influencers aren’t measured by the number of followers they have, but the value of the content they share. Relevant, important content brings followers, not other way around.
We’ve handpicked an assortment of eCommerce leaders, from CEO’s and founders to analysts and reports, so you can expose your stream to a range of content.
For easy access to all of our top eCommerce influencers, check out our curated list on Twitter.
Top eCommerce influencers to follow on Twitter
1. @GetElastic: Check out the Twitter stream of the #1 subscribed eCommerce blog to get the latest on what Elastic Path is producing.
2. @hnsha: Content marketing and eCommerce go together like brick and mortar. Get the latest straight from content marketing trailblazer Hiten Shah. The co-founder of KISSmetrics and Crazy Egg consistently proves he’s ahead of the curve before most of us even know there is a curve.
3. @GoogleRetail: Google, retail…need we say more? Follow for leading industry news.
4. @PracticalEcomm: Practical eCommerce is a go-to source for eCommerce news and advice. Their Twitter account is no different.
5. @Tobi: The Shopify CEO knows a thing or two about eCommerce. After all, he’s built one of the most popular platforms for small businesses. He’s also built a Twitter account that is both human and informative.
6. @dharmesh: Follow Dharmesh Shah, founder of leading inbound marketing software HubSpot. He’s got great marketing advice that can help any eCommerce business.
7. @BetaShop: The founder and CEO of the the first vertically integrated high-end design companies created from the ground up for online shoppers. The leader behind Hem.com and Fab.com serves up witty commentary on life and tech on his Twitter.
8. @fredwilson – One of the most influential VC’s in the world also packs a punch of personality with offbeat, interesting Twitter chatter.
9. @bkwalker – Previous analyst at Forrester and Amazon; now works as a strategist for Hybris and SAP. In short, he delivers the latest on eCommerce data.
10. @oryankimm – Previously was a writer for the San Francisco Chronicle and GigaOM tech writer – he’s here to dish you the best of the latest tech news.
11. @NYTimesBusiness – Latest New York Times news on business.
12. @LaurenGoode – A tech reporter for Re/code and All Things Digital who offers all the latest tech news you haven’t heard about it yet.
13. @WSJD – The Wall Street Journal on global tech and business news.
14. @shoporg – Our favorite source for all the best retail statistics and trending information.
If you want an easy way to find and follow all of these eCommerce influencers, subscribe to Yotpo’s influencer Twitter list. And of course, let @Yotpo know if you have anyone to add to the list – we’re always looking for new great influencers to keep tabs on!