How should retailers optimize their email marketing efforts to see real results?
Ever wondered how much your subject line affects conversion rates?
Or when is the best time to send out your email marketing campaign?
Klaviyo is an email marketing tool that helps stores target, personalize, measure and optimize campaigns — and there’s no one better to help you answer these questions.
That’s why, in our latest industry benchmark report, we teamed up with experts from their team to look at what data matters to fashion retailers.
Check out what Klaviyo’s VP Marketing Agata Celmerowski has to say about why email marketing insights matter to your eCommerce strategy and learn more about the report.
“Customer data gives stores the ability to send precise & relevant messages. Shoppers benefit from smarter email strategies as well because they get communications that appeal to them.”
Celmerowski’s favorite insight from the report is based on Yotpo’s analysis of 3.5 million post-purchase emails asking customers for reviews.
“On the surface, it’s just a small change in punctuation — but it can have remarkable implications,” says Celmerowski.
First, they’re deeply invested in analyzing eCommerce data and turning it into actionable insights. And second, they’re outstanding at supporting eCommerce retailers in showcasing user-generated content across a variety of platforms, which increasingly drives decision-making for online shoppers.”
First, they’re deeply invested in analyzing eCommerce data and turning it into actionable insights.
And second, they’re outstanding at supporting eCommerce retailers in showcasing user-generated content across a variety of platforms, which increasingly drives decision-making for online shoppers.”
What are Celmerowski’s most valuable pieces of email marketing advice for fashion ecommerce stores?
She explains that most stores are sitting on a mountain of data that they’ll never sift through. She suggests stores look closely at all of their campaigns and automated email sequences.
Could you create 3 different series, each tailored to a different segment?
Be relentless in your search for opportunities to improve, and we predict you’ll see the results in the form of store revenue.”
And when it comes to your email automation software, don’t sacrifice functionality for usability, or vice versa. You can have both!”
Want to learn more? Here’s an overview of what you’ll learn in the full report:
Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.
Exclusive data + industry insider secrets.