The Buyer's Guide to Enterprise Loyalty

The definitive guide to navigating the enterprise loyalty buying process.

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Making a Case for the Value of Loyalty Building Loyalty Foundations Choosing a Loyalty Vendor The Buying Process
Chapter 1 Making a Case for the Value of Loyalty

Building a case for loyalty begins with the value proposition. Begin by summarizing the benefits of a loyalty program in order to clearly define how an investment in loyalty will achieve your business goals.

Chapter 2 Building Loyalty Foundations

It’s clear that loyalty is essential. Now, evaluate your internal metrics and customer behavior to connect customer motivations and needs to your business objectives.

Chapter 3 Choosing a Loyalty Vendor

Next, choose a solution that will fit the business goals of your organization. It’s important to ensure that your business finds the right technology and the right strategic partner to achieve long term success.

Chapter 4 The Buying Process

Understand the phases of the buying process, how to talk about loyalty within the organization, key stakeholders and their involvement, and objection handling.

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