Shosai successfully launches a powerful rebrand with help from Learn Ecommerce with Paul Waddy and Yotpo SMS
Shosai offers a curated selection of sustainable and minimalist lifestyle products, focusing on eco-friendly alternatives for everyday essentials.
Shosai had clear and ambitious goals to relaunch their brand with significant impact, build a substantial SMS and email list before the launch, generate significant opening-day sales figures, and achieve fast working capital without relying too much on paid media. Shosai partnered with Learn Ecommerce with Paul Waddy to achieve these objectives and used Yotpo’s dynamic SMS service to build anticipation for the brand’s rebirth.
Yotpo’s personalized onboarding made it easy for Shosai’s team to focus on crafting impactful, direct, and engaging SMS campaigns that directly reached prospective customers. Shosai enticed potential buyers with early access through SMS subscription and consistent teasers about the relaunch, building a sense of community and excitement. After purchase, customers receive personalized SMS messages from the brand’s founder, thanking them and announcing surprise promotions, such as a random order refund.
Thanks to the Yotpo SMS campaign, Shosai achieved a ground-breaking $85k sales on launch day. The SMS list, formed as the central call-to-action pre-launch, revealed its power through impressive open and Click-Through Rates, catalyzing a resonance and reach that went far beyond initial projections. Since the relaunch day, Shosai has continued to use Yotpo’s platform to maintain a personalized dialogue with its customer base, fostering an ongoing relationship that translates into sustained sales.
