The Marketer's Guide to Mobile Commerce

Your all-in-one mCommerce playbook. Learn how to captivate modern shoppers and stay competitive in a mobile-first world.

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Chapter 1 Developing a Mobile Commerce Strategy for Long-Term Growth

Learn from The Maze Group as they share insights into what mCommerce is, why mobile optimization is critical, and how to improve your own strategy to maximize revenue opportunities.

A welcome message sent via text and email

Chapter 2 Becoming a Mobile-First Brand: Key Areas to Focus On

Dive deeper into fundamental mobile optimization strategies as we explore personalization, mobile payments, and customer support designed for the mobile consumer.

3 Lessons

Kathryn Browning

Senior Marketing Manager

Lesson 1 Personalizing the Mobile Consumer’s Journey, From Onsite to In-store

When done right, personalization can turn one-time shoppers into lifelong customers. Learn how to optimize your website for mobile visitors and create tailored experiences at key touchpoints in the buyer journey.

Saumil Mehta

Head of Point of Sale and E-Commerce

Lesson 2 Tapping into a New Revenue Stream With Mobile Payments

Mobile payments offer consumers quick, secure, and convenient transactions. Discover how digital wallets, QR codes, and buy-now-pay-later services fuel frictionless shopping experiences.

Billy McClennan

Director of Partnerships

Lesson 3 Customer Support Designed for the Mobile Consumer

Conversational support is the future of customer care. Find out how to tailor customer support experiences via SMS, chatbots, Facebook Messenger, and more to appeal to mobile consumers.

Chapter 3 The Mobile Marketing Channels Brands Need to Invest In

Get valuable insights into some of the most critical mobile marketing channels to engage your mobile audience and ultimately retain more customers.

An SMS marketing message alongside TikTok shopping ad

4 Lessons

Jake Pasini

Vice President of Strategic Services

Lesson 1 Going Mobile With Email

Redesign your email marketing strategy with mobile consumers in mind. Find out how to send mobile-responsive and personalized email campaigns to drive more sales to your eCommerce store.

Mariya Arabadzhieva-Todorova

Content Marketing Specialist

Lesson 2 SMS, the Mobile-First Channel

Texting is how modern consumers prefer to communicate. With these five SMS marketing best practices, you are guaranteed to engage them and maximize the performance of every text you send.

Sarah Toth

Head of Partner Marketing

Lesson 3 Why Every Brand Needs a Mobile App

Learn the three key benefits of having a mobile app for your eCommerce store and how to leverage push notifications to effectively reach customers on their mobile devices.

Lindsay Duggan Martinez

Principal Partner Marketing Manager

Lesson 4 Capturing Attention With Mobile Advertising

Get in front of consumers and hook their interest with these mobile advertising best practices, from mobile-first ad design to creating connections through video.

Chapter 4 Looking Ahead: mCommerce Trends and Predictions

What mobile commerce trends are we seeing now, and how will mobile commerce continue to evolve? This is what to expect so you can be prepared for what comes next.

Mobile payment providers Google Pay, Apple Pay, Bitpay