“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Integration Benefits
This integration syncs rich loyalty data — including points balance, VIP tier, spending, and key engagement events — directly into Dotdigital, enabling advanced segmentation, automated loyalty messaging, and highly personalized communications. Trigger real-time campaigns for milestones like points earned, tier upgrades, birthdays, and referrals, and deliver targeted email and SMS journeys that drive retention, repeat purchases, and customer lifetime value.
Loyalty & Referrals Use Cases
Segment customers
Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Personalize communications
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement.
Trigger loyalty messages
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
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