“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Integration Benefits
Yotpo and Emarsys integrate to increase revenue with strategic, targeted messaging and email marketing campaigns powered by loyalty program data. With behavior-based segmentation, brands can manage higher-converting email marketing efforts all from one place.
Loyalty & Referrals Use Cases
Segment customers
Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Personalize communications
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement.
Trigger loyalty messages
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
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