Dotdigital is an omnichannel marketing automation tool that empowers marketers to think smart, act fast, and scale quickly. With Yotpo and Dotdigital, brands level up their email strategy with personalized loyalty and referral data.
Yotpo’s comprehensive integration with Dotdigital allows brands to craft a more intelligent email marketing strategy. Leverage Yotpo data to send more effective emails directly through Dotdigital based on loyalty and referral program engagement data and customer-specific spending habits.
With DotDigital and Yotpo, brands can drive ROI with more targeted messaging to increase revenue, seamlessly incorporate loyalty program data into email marketing campaigns, segment audiences based on purchasing habits and program engagement data, and manage their email marketing strategy all in one place.
Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
Enrich your customer data with reviews attributes from the latest review for advanced segmentation capabilities
Trigger flows after a new review is submitted based on the star rating and other parameters
