What is Shoppable Instagram
Shoppable Instagram works like an onsite Instagram catalogue that is specific to your brand. It features the Instagram look and feel, complete with “likes” and “hashtags” under aspirational images that your customers love.
For customers today, the traditional purchase journey is losing its meaning. Consumers are increasingly drawn to brands that create engaging customer experiences for them when shopping online, they have little patience for stale content, and are proven to respond best to aspirational images that reflect their own lifestyles.
This comes down to the essence of social commerce, a concept that is taking over the eCommerce space today. Customers look for experiences that mimic those they experience on social networks; they want to interact with each other, communicate with the brands they love, and keep up with constantly updated content that makes them feel valued and engaged.