What are Rich Snippets?
When search engines can return thousands of results, you need a way to stand out. Rich Snippet reviews are a great way of drawing attention to your organic search results.
Rich Snippets is a name given to a type of web markup that allows Google to better understand what information is found on each webpage. They are the small blocks of text that appear beneath a search result in Google that have been customized and augmented to maximize a page’s attractiveness in a list of search results. Rich snippets can include reviews, shortcuts to particular pages, “breadcrumbs,” specialized information, and other features. Certain types of pages can also appear as a “featured snippet” at the top of the search results, boxed off and with a photo or video.
Rich snippet reviews are a lot more visually appealing than regular snippets, and provide more value information at-a-glance to an online shopper just by looking at them.