What are Google Seller Ratings?
90% of online shoppers say that reviews from other customers help to influence their purchase decisions. Use site reviews from your happy customers to let other shoppers know instantly that you are a trusted store by displaying Google Seller Ratings alongside your ads.
Google Seller Ratings shows online shoppers that you are a trusted business with a good reputation by displaying your store’s star rating alongside your ads. Google aggregates reviews of your site and creates an aggregated star ranking that is then displayed next to your adwords ads on Google search results.
Google Seller Ratings vs. Product Ratings
Seller ratings are based on site ratings written about your online store by past customers. This differs from product reviews which are directed specifically toward the benefits of a certain product that you may be selling online.
Pro Tip: Yotpo provides an easy mechanism for you to generate both product and site reviews from your past shoppers, so you can collect different forms of user-generated content and encourage more shoppers to come to your site.