Google Ratings display your companies 5 star ratings alongside your ads. These ratings primarily reflect customers’ overall online shopping experience with your business.
Ratings are an “automated extension” in Google Adwords that show up automatically if the following requirements are met:
A strong rating lets shoppers know that you are a trusted business with a solid reputation.
The ratings display thus increases the effectiveness of your ad campaign without extra work from your end by conveying trust to your consumers.
These ratings are gathered from many different reputable sources that gather business reviews, including:
Google ratings are important in building your eCommerce brands’ reputation online by letting people know you are highly rated for quality service.
The rating score is based on data collected from customer reviews and consumers trust reviews:
Ratings also increase the effective of your ad campaign. According to Google, click-through rates increase by 17% with Google Ratings, effectively decreasing your cost-per-click while bringing you higher-quality traffic.
If your company already has a Google Seller Rating, there are a number of ways to increase the quality and quantity of your reviews, here are just a few:
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