Google Ratings

What are Google Ratings?

Google Ratings display your companies 5 star ratings alongside your ads. These ratings primarily reflect customers’ overall online shopping experience with your business.

Ratings are an “automated extension” in Google Adwords that show up automatically if the following requirements are met:

  • At least 150 unique reviews- each from the past 12 months
  • A composite rating of at least 3.5 stars

A strong rating lets shoppers know that you are a trusted business with a solid reputation.

The ratings display thus increases the effectiveness of your ad campaign without extra work from your end by conveying trust to your consumers.

These ratings are gathered from many different reputable sources that gather business reviews, including:

  • Google Trusted Stores
  • StellaService
  • Google Consumer Surveys
  • Independent review websites
  • Integrated review platforms

Why are they important?

Google ratings are important in building your eCommerce brands’ reputation online by letting people know you are highly rated for quality service.

The rating score is based on data collected from customer reviews and consumers trust reviews:

Ratings also increase the effective of your ad campaign. According to Google, click-through rates increase by 17% with Google Ratings, effectively decreasing your cost-per-click while bringing you higher-quality traffic.


  • Adwords seller ratings can help your ads stand out among your competitors and can improve your click through rate better than any other ad extension.
  • You can track your ads’ performance through Google’s Automated Extensions Report and compare your ads’ performance with and without Google Ratings.

How to get a 5-star rating

If your company already has a Google Seller Rating, there are a number of ways to increase the quality and quantity of your reviews, here are just a few:

  • Have an effective communication plan that solicits consumers to submit ratings and reviews.
  • Leverage your existing consumers because repeat customers that are already familiar with your product are more likely to give positive reviews.
  • Respond to negative reviews: 95% of unhappy customers would return if an issue was dealt with quickly and effectively.
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