The Benefits of User-Generated Photos

Collect more
user-generated content

Customer reviews are great, customer
photos are better. With this feature, you
can collect even more UGC to leverage
across all of your marketing assets.

Boost conversion
by 25%

Research shows that “organic, Instagram-style” photos increase conversion rate by 25% over professional photos.

Let your customers tell
(and show) your story

Authentic customer photos showcase product possibilities and give insight into the how great
your products are.


Increase conversions
with visual connection

Visual marketing creates a strong connection with your potential buyers. When visitors see customers using your products, they can see themselves using your products — and they are more likely to convert.

visual marketing

Almost 800 billion photos are taken on mobile each year.We want to make it easy for your customers to upload their photos, so we built this feature to be mobile-first — it takes only three taps to upload pictures.

Manage your visual identity

With User-Generated Photos, you have full moderation control over which photos get published or not. Plus, you have complete ownership over all the photos you upload. It’s time to take the power of rich visual marketing content into your hands.

0 %

of shoppers prefer reviews with pictures or video

0 %

of shoppers have decided against a purchase because of unhelpful product photos

0 %

of shoppers have purchased a product they found on Instagram

Reviews are just the beginning

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