If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.
We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.
You can hear all about it in our latest brand video.
Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.
Yotpo is looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products they’re using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
- Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
- Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
- Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
- Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
- Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
- Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
- Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.
Requirements:
- 3+ years of experience in customer marketing/growth management – Must
- Proven experience in the creation, optimization, and management of customer marketing campaigns – Must
- Experience in SaaS / B2B / eCommerce – Big Advantage
- Solid knowledge in marketing automation tools – Hubspot, customer.io, Google Analytics, etc – Advantage
- Excellent communication and interpersonal skills and a native level of English, both written and spoken
- Creative thinker with the ability to develop innovative marketing strategies.
- Ability to thrive in a fast-paced, collaborative environment.
#LI-Hybrid