Yotpo Reviews have the features and resources that will allow brands to meet the needs of their customers. These features include:
Automatic and Manual Review Requests
One of the easiest ways to collect reviews is with review requests sent via email. According to our survey results, 63% of consumers stated that they prefer to receive review requests via email. On top of that, consumers appreciate personalized requests — 35% of respondents stated that personalized email review requests increase their likelihood of leaving a review.
With Yotpo Reviews, you can send customizable Automatic Review Requests that match the look and feel of your brand. Or, Manual Review Requests, which can be used to gather feedback from past shoppers or to request reviews for products that may not have as many. Because of our customizable email capabilities, brands that partner with Yotpo see a 6 to 8% review response rate versus the industry average of 1%.
Smart Prompts
If your shoppers are leaving generic reviews like “Love these shoes” or “Great top,” writing prompts could help. More than 50% of consumers stated that writing prompts and topic suggestions about shipping, quality, fit, color, and more make it easier for them to write a product review.
And Yotpo’s Smart Prompts feature does just that — it gathers high-converting topics from past reviews and suggests the topic as a prompt when customers are writing new reviews. With this feature, brands are able to generate a wide range of diverse user-generated content for their products.

For example, when luggage brand iFly was looking to collect higher-quality reviews, they started using Smart Prompts which allowed them to gather more detailed information in their reviews. After analyzing these key details from their customer reviews, iFly strategized on how to keep their happy customers returning and how to improve some of their products for future shoppers. Within 40 days of using Smart Prompts, the brand collected more than 1,000 detailed reviews.
Photo and Video Review Requests
If there’s one thing that our respondents made clear during this survey, it’s that they really like to see photos and videos alongside written reviews. And when you incentivize shoppers to add photos and videos to their reviews, they’re more likely to do so. While 47% of consumers surveyed said that discounts and coupons would incentivize them to leave a review, 54% said that discounts or loyalty points would incentivize them to include photos or videos alongside those reviews.

Our Photo and Video Review Requests allow your brand to collect photos and videos seamlessly from your shoppers to further impact the path to purchase. UK-based pottery brand Emma Bridgewater found success with Photo and Video Review Requests. With Yotpo, the brand collected well over 2,000 customer photos and they’ve displayed these customer photos for more than half of their products. By collecting photos with their reviews, Emma Bridgewater has made an impact on both customer engagement and their conversion rates.
Reviews Carousels
When shoppers see a display of reviews and other forms of user-generated content throughout a brand’s site, it increases the likelihood of purchasing an item for nearly 50% of consumers.
The Reviews Carousel feature allows brands to fill this need by importing a revolving display of customer reviews and/or photos to high-conversion areas such as their homepage, checkout pages, and product detail pages.

Australian-based clothing brand, Princess Polly was really looking forward to partnering with a solution that would allow the brand to gather more customer photos. And once the brand started using Yotpo, they were excited to see how quickly customer photos started to pour in. By displaying these customer images in key conversion areas — such as their product detail pages to showcase how other customers have styled their products — Princess Polly was able to make a huge impact on the path to purchase for their shoppers.
Review Syndication
If shoppers see positive reviews on social media, it increases their likelihood of purchasing the item with 52% of shoppers saying that they are very likely to make a purchase.
Review Syndication capabilities make it easy for brands to amplify the reach of their reviews by pushing them to third-party marketplaces such as shops on Facebook and Instagram. Syndicating UGC to social media platforms can make the path to purchase that much more seamless, and it can help to boost product discovery.

For skincare brand Hero Cosmetics, the goal was to create a smooth shopping experience for their customers on social. After syndicating their reviews to shops on Facebook, Hero Cosmetics created a frictionless path to purchase. They also began to see a huge spike in orders with a monthly order growth rate of 150%.
Beyond social, you can also amplify the reach of your hard-earned user-generated content on other platforms like Walmart.com. By syndicating your reviews to Walmart, your brand can increase sales, reach new customers, and even boost brand trust.