---
title: "How La Prairie Built Loyalty AI Can't Replace | Yotpo"
description: "Watch the on-demand webinar: how luxury skincare brand La Prairie built an experience-led loyalty program that AI and discounts can't replicate."
url: "https://www.yotpo.com/webinar/ai-loyalty/"
date_modified: "2026-08-26T09:36:00+00:00"
---

# How La Prairie Built Loyalty AI Can’t Replace

See how to build loyalty in the AI era and learn why luxury skincare brand La Prairie opted for experiences, not discounts.

Watch with sound

# What you'll learn

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### Feed the human to be chosen

How agentic commerce is reshaping who gets chosen & why experiential loyalty is the answer to repeat purchases.
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### What the data actually shows

Research across 25,000+ brands: why experiential loyalty drives higher participation, order value and retention.
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### Inside La Prairie's program

How La Prairie built its tiers and experience-based rewards, without relying on discounts.
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### How to scale globally

How La Prairie runs one global program with local flexibility, & keeps it feeling exclusive as membership grows.

# We help brands grow by building trust and brand loyalty.

Wherever their

shoppers are.