Brand Fans: The Power of People Who Don’t Convert
The value of brand fans often gets ignored in a marketing world focused on conversions. While people’s obsession with your company is hard to quantify, their power is unmatched.
- Copy companies like Pinterest, Virgin Airlines and Toyota and leverage brand fans for success
- Use word-of-mouth marketing and referrals to expand your reach
- Make people fall in love with your brand
- Measure the results of customers who don’t turn into sales