# Yotpo Pricing

Yotpo pricing at a glance: **Reviews & UGC starts at $15/month**, **Loyalty & Referrals is free or from $199/month**, **Discover is custom-priced**, and the **Reviews + Loyalty bundle starts at $199/month**. All prices are in USD per month and scale with your store's monthly order volume. Reviews, Loyalty, and Bundle have self-serve published prices; Discover, and all Premium and Enterprise plans, are custom-quoted.

## Pricing summary by product

| Product | What it does | Starting price | Pricing model | Free plan |
|---|---|---|---|---|
| Reviews & UGC | Product reviews, ratings, photos, and video (UGC) | $15 / month | Scales with monthly orders | Limited (up to 50 orders) |
| Loyalty & Referrals | Points, referrals, and VIP loyalty programs | $0 (Free) or $199 / month (Pro) | Free tier + usage-based Pro | Yes |
| Discover | AI visibility (GEO) — how your brand ranks in AI search | Custom | Custom quote (no order tiers) | No |
| Bundle (Reviews + Loyalty) | Reviews & UGC and Loyalty & Referrals together | $199 / month | Scales with orders | No |

## Yotpo Reviews & UGC pricing

Starts at **$15/month** and scales with monthly order volume. Starter and Pro have published prices; Premium and Enterprise are custom-quoted.

| Monthly orders | Starter | Pro |
|---|---|---|
| 0–99 | $15 | $119 |
| 100–199 | $24 | $119 |
| 200–299 | $59 | $119 |
| 300–599 | $89 | $169 |
| 600–999 | $129 | $269 |
| 1,000–1,999 | — | $269 |
| 2,000–2,999 | — | $299 |
| 3,000–3,999 | — | $329 |
| 4,000–5,999 | — | $379 |
| 6,000+ | — | Custom |

Premium and Enterprise: custom quote.

## Yotpo Loyalty & Referrals pricing

Has a **free plan at $0/month**. The **Pro plan is $199/month** and scales with order volume. Premium and Enterprise are custom-quoted.

| Monthly orders | Free | Pro |
|---|---|---|
| 0–99 | $0 | $199 |
| 100–599 | $0 | $199 |
| 600–699 | $0 | $219 |
| 700–799 | $0 | $239 |
| 800–899 | $0 | $259 |
| 900–999 | $0 | $279 |
| 1,000–1,999 | $0 | $299 |
| 2,000–2,999 | $0 | $399 |
| 3,000–3,999 | $0 | $499 |
| 4,000–4,999 | $0 | $549 |
| 5,000–5,999 | — | $599 |
| 6,000+ | — | Custom |

How Pro billing works: the $199 monthly subscription includes the first 500 orders. Above that, a decreasing per-order rate applies — $0.20 per order for 501–1,000, $0.10 for 1,001–3,000, and $0.05 for 3,001–10,000.

## Yotpo Discover pricing

Discover (AI visibility / GEO) is **custom-priced** — there are no order-volume tiers. Yotpo builds a plan based on your brand's catalog, markets, and AI-visibility goals. Pricing is provided after a demo.

Every Discover plan includes: AI rankings by product, category, and funnel; competitor ranking insights across AI results; 3 agents for AI-visibility optimization; page-by-page onsite recommendations; brand-guided blog generation; citation-focused publisher briefs; customer activation for off-site visibility; market-level AI-visibility tracking; a Discover MCP integration for Claude; and ranking-movement tracking in AI search results.

## Yotpo Bundle (Reviews + Loyalty) pricing

The bundle combines Reviews & UGC and Loyalty & Referrals in one plan and costs less than buying them separately. It **starts at $199/month** (Pro) and scales with monthly orders: $368/month across the 100–599 order range, then stepping up roughly every 100 orders to $973/month at 4,900–4,999 orders; above 5,000 orders it is custom-quoted. Premium and Enterprise bundle plans are custom-quoted at up to 20% off versus buying each product on its own.

## Frequently asked questions

### How much does Yotpo cost?
It depends on the product and your monthly order volume. Reviews & UGC starts at $15/month, Loyalty & Referrals is free or from $199/month, the Reviews + Loyalty bundle starts at $199/month, and Discover is custom-priced.

### Does Yotpo have a free plan?
Yes. Loyalty & Referrals has a full free plan at $0/month, and Reviews & UGC has a limited free plan for up to 50 monthly orders. Discover and the Bundle do not have a free plan.

### How is Yotpo pricing calculated?
Reviews, Loyalty, and Bundle pricing scale with your store's monthly order volume, so you pay for the scale you're at. Discover and all Enterprise plans are custom-quoted.

### Can I buy just one product?
Yes. You can start with a single product (Reviews & UGC, Loyalty & Referrals, or Discover) and add others later, or combine Reviews and Loyalty in the bundle for a lower combined price.

### Can I bundle products to save money?
Yes. Combining Reviews & UGC and Loyalty & Referrals in the bundle costs less than buying each separately.

## Product pricing pages

- [Yotpo Reviews & UGC pricing](https://yotpo.com/pricing/reviews)
- [Yotpo Loyalty & Referrals pricing](https://yotpo.com/pricing/loyalty)
- [Yotpo Discover pricing](https://yotpo.com/pricing/discover)
- [Yotpo Bundle pricing — Reviews + Loyalty](https://yotpo.com/pricing/bundle)

_Last updated: August 2026. All prices in USD per month._