< UGC Marketing Strategies

Support a cause with your customers

90% of U.S. shoppers prefer brands that support a cause

Supporting a cause that is close to your customers’ hearts will not only build loyalty to your brand, it will also help you attract new customers. And giving shoppers the opportunity to change the world through their purchase decisions will bring them back to your brand time and time again.

Make sure to get your customers and brand fans involved in supporting, engaging with, and sharing  your cause on social to attract new like-minded audiences to your brand and your values.

Your customers already want to make a difference — use social campaigns to help them help you reach that goal while building a stronger customer community.

Real Example

The North Face is synonymous with the outdoors. They took to Instagram to campaign for the protection of U.S. national monuments like The Grand Canyon and Muir Woods. A single post brought in tons of comments and more than 13,000 likes, fostering loyalty to the cause — and to the brand.

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